Campaign Director, Media Strategy (B2B PR)

New York, USA (Hybrid)

$105K/yr – $125K/yrDirector/ExecutiveFull time

Posted 3 months ago

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Job Summary

Drive media strategy and client advisory for campaigns with a focus on news-driven content and executive profiling.

  • Own creative campaigns and real-time news opportunities
  • Leverage media relationships and coach teams to pitch effectively
  • Provide strategic consultancy and lead executive profiling programs

Job Description

Responsibilities

  • Work with client leads and account teams to develop creative, results-driven campaigns that meet the clients’ objectives; assess the campaigns’ effectiveness and fine tune accordingly
  • Help teams to identify news opportunities (news jacking) and develop content in real time
  • Work with account teams to come up with strong storytelling angles/editorial content that is fresh, relevant and newsworthy
  • Incorporate new media platforms, understanding how to leverage these to achieve the overall communications objectives
  • Leverage media relationships to accomplish objectives
  • Drive knowledge of, and relationships with, the media
  • Develop media pitching strategies and coach account teams to pitch stories successfully
  • Develop strong relationships with clients, acting as counsel and providing added-value strategic consultancy to help foster client retention and growth
  • Help run executive profiling programs, including media training and messaging sessions with senior/C-suite clients
  • Recommend media strategy and content for RFIs and pitches

Benefits

  • Competitive salary
  • Hybrid work environment
  • Generous PTO
  • Paid parental leave
  • Medical, dental, and vision benefits + life insurance (eligible day 1 of employment)
  • 401k with employer match
  • Travel Programs
  • Up to $2k donation to a charity of your choice!
TEAM LEWIS logo

TEAM LEWIS

Creative campaigns for commercial and community causes. 26 offices throughout Asia, EMEA and North America.

Founded in 1995
London, England, GBR
758 employees (368 in marketing)

Traffic Signals

Monthly Visitors
86.3K
Monthly Google Ads Budget
$176
Traffic Source Mix
Search
44%
Direct
41.4%
Referral
10.9%
Social
2.5%
Paid
1%

Headcount Trend

Current headcount: ~758

Marketing Team

Marketing Team Size
323 (43% of company)
Median Career Experience
8 years
Median Tenure
4.8 years
Marketing Roles Posted (Last 30 Days)
1

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