Drive integrated media strategy and cross-channel leadership for pharma/healthcare-ready teams, balancing performance with brand impact.

• Collaborate with Paid Media team to shape integrated, full-funnel media strategies across paid channels (social, search, programmatic, CTV/DOOH, influencer/affiliate, retail media).
• Contribute to audience and comms planning, translating consumer, cultural, and channel insights into media strategies that balance short-term performance with long-term brand impact.
• Translate performance data and platform signals into clear creative briefs and learning agendas (hooks, formats, messaging), ensuring media insights inform content and creative development.
• Build and oversee measurement frameworks and reporting systems, synthesizing performance across channels into actionable insights for internal teams, clients, and senior stakeholders.
• Proactively identify cross-channel optimizations and growth opportunities, bringing a test-and-learn mindset to planning and execution.
• Serve as a senior voice in presentations, confidently communicating strategy, performance, and recommendations to executive-level stakeholders.
• Collaborate cross-functionally with Finance, Legal, Account, Creative, and Analytics teams to ensure efficient workflows and compliance with pharma/healthcare regulations.
• Manage and evolve relationships with vendors, publishers, platform partners, and data providers, ensuring accountability to both performance and innovation.
• Oversee campaign execution and ensure alignment between strategy, creative, and performance goals, stepping in as needed to guide optimization.
• Support operational excellence through process development and management (onboarding, MSAs, IOs, tech stack, platform access, reporting cadences).