DIGITAL MEDIA PLANNER - KLTV

Tyler, TX (On-site)

Salary Not AvailableSenior Level2+ years expFull time

Posted 3 months ago

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Job Summary

Drive end-to-end digital ad campaigns from setup to delivery and optimization for Gray’s clients.

  • Own order entry, scheduling, and campaign execution.
  • Must-have: 2+ years in digital media with familiarity in Google Ads, DSPs, and Wide Orbit/OMS.
  • Standout: Cross-functional collaboration with Media Executives and onboarding campaigns.

Job Description

Responsibilities

  • Digital order entry with a high level of accuracy.
  • Request, update, and monitor digital creative scheduling on all campaigns.
  • Execute campaigns and creative development for all digital advertising
  • Assist in the startup process for digital campaigns by providing research and playing an active role in onboarding campaigns
  • Monitor digital campaigns' pacing and effectiveness to ensure campaign delivery.
  • Create Digital Banner Ads for our clients.
  • Manage and communicate inventory sell-through percentages and avails to staff
  • Reconcile / audit 3rd party billing
  • Works closely and communicates with the Media Executives
  • Other duties as assigned by the Multimedia Sales Manager and Director of Sales.

Requirements

  • Bachelor's degree in marketing, communications, or a related field.
  • 2+ years of experience in digital media, digital marketing strategy, or client solutions.
  • Proficiency in, or the ability to quickly learn, Gray systems such as Wide Orbit, OMS, BI Tools) and digital platforms (Google Ads, DSPs, Meta Ads Manager, etc.).
  • Strong communication skills, with the ability to translate technical and operational information into clear, client-ready insights.
  • Skilled at bridging technical detail to business context to help teams position solutions effectively.
  • Understanding of attribution models, ROI reporting, and performance measurement.
  • Highly motivated, proactive, and collaborative.

Preferred

  • Graphic Design experience is a plus!
Gray Media logo

Gray Media

3.3 Glassdoor

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation’s largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second highest rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray’s additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios. Gray owns a majority interest in Swirl Films. For more information, please visit www.graymedia.com.

USA
2.1K employees (1,159 in marketing)
56% recommend to a friend
65% CEO approval

Traffic Signals

Monthly Visitors
335.6K
Traffic Source Mix
Search
10.9%
Direct
63.3%
Referral
25.1%
Social
0.7%
Paid
0%

Headcount Trend

Current headcount: ~2.1K

Marketing Team

Marketing Team Size
978 (46% of company)
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$2.4B
Last Raise
$250M
Post IPO Debt, 3 months ago

Funding History

  • Dec 2025
    Post IPO Debt • $250M
  • Jul 2025
    Post IPO Debt • $900M
  • May 2024
    Post IPO Debt • $1.3B

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