Responsibilities:
- Pitch, create, and publish content on the MrBeast Instagram account, including feed posts, Reels, and Stories, with the creative conviction to bring ideas directly to Jimmy.
- Manage and engage with the MrBeast community on Instagram, with awareness of how the brand shows up across TikTok, X, YouTube, and emerging channels.
- Support the development and execution of a unified social engagement strategy aligned with fan growth, community health, and business objectives.
- Translate brand and content strategy into Instagram specific creative, engagement tactics, and posting behaviors.
- Identify opportunities for content and community engagement to support broader goals including audience growth, partnerships, and monetization initiatives.
- Collaborate with the Social Analytics and Growth teams to align organic content and engagement with performance insights and paid strategy.
- Monitor community sentiment, cultural trends, and fan behavior to inform real time decisions and long term improvements.
- Support content launches and major moments by driving conversation, momentum, and interaction at scale.
- Contribute to content planning workflows, including content calendars, publishing cadence, and live event coverage support.
- Collaborate with cross functional teams including Creative, Production, Marketing, Communications, and Partnerships to align messaging and timing.
- Act as a real time editorial voice during major uploads, announcements, and live moments, ensuring fast, accurate, and culturally relevant content and engagement.
- Help establish and maintain community guidelines to ensure a positive, high energy, and brand safe environment.
- Participate in post launch reporting and analysis to refine content and engagement strategies and improve performance over time.
Requirements:
- Deep, platform native understanding of Instagram culture, audience behavior, content trends, and engagement dynamics
- Proven experience managing and growing an Instagram presence for a brand, creator, or media company
- Strong creative instincts and the passion and conviction to pitch ideas and sell them in the room
- Hands-on publishing experience, including writing captions, cutting Reels, building Stories, and hitting post
- Strong understanding of how social media contributes to broader business outcomes including growth, partnerships, and revenue
- Exceptional communication skills with sharp instincts for tone, humor, timing, and cultural relevance
- Ability to operate in real time, making fast, high quality decisions in high visibility environments
- Experience working with analytics and performance data to inform creative and optimize results
- Highly organized with the ability to manage multiple workflows, timelines, and stakeholders simultaneously
- Experience collaborating cross functionally with creative, marketing, communications, and production teams
- Proactive, solutions oriented mindset with strong ownership over content and community performance
- Adaptable, coachable, and ego-free — priorities move fast here, and the best idea wins
- Comfort working non traditional hours, including nights and weekends, to support major content drops and live moments
Benefits:
- Competitive Salary
- Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance
- Company contributions to employee Health Savings Accounts (HSA)
- 401k Plan with Safe Harbor company-matching
- Flexible vacation policy and paid company holidays
- Company-provided technology package
- Relocation assistance where applicable, including travel and company-provided housing for the first 90 days