Responsibilities

• Execute integrated marketing campaigns and advertising initiatives at the local and regional level for all PPL Center assets, including the Phantoms, MASL team, concerts, events, and restaurants
• Support and help oversee the day-to-day efforts of the Marketing & Community teams, assisting in the coordination of full-time and part-time staff
• Contribute to the development and execution of digital, social media, email, and paid media strategies across both sports properties and all venue events
• Assist in bringing marketing strategies to life in collaboration with the Director, VP of Sales & Marketing, and other internal stakeholders
• Help drive fan engagement initiatives and support efforts to grow “Fandom” for both the Phantoms and MASL brands
• Work closely with concert and family show promoters to support the successful marketing of events
• Collaborate with ticket sales and sponsorship teams to support revenue goals and activation of partnership assets across both teams and venue events
• Assist in the planning and execution of community outreach initiatives, including school programs, appearances, and hospital visits, for both the Phantoms and MASL team
• Support the launch and brand development of the MASL franchise, helping establish its presence in the Lehigh Valley community
• Monitor campaign performance and provide insights and reporting to leadership

Requirements

• Bachelor’s Degree in Marketing, Business, Communications, or related field required
• 3–5+ years of experience in marketing, preferably in sports, entertainment, or live events
• Strong understanding of digital, social media, and paid media strategies
• Demonstrated ability to execute campaigns that drive engagement, awareness, and revenue
• Community-minded with an appreciation for grassroots marketing efforts
• Creative thinker with the ability to contribute innovative ideas

Nice to have

• Knowledge of hockey and/or soccer is a plus