Responsibilities

• Social Media Management: Manage and grow our presence on Facebook and Instagram. Launch and establish a strong TikTok account with original, trend-aware content.
• Content Creation: Plan, shoot, and edit engaging photo and video content featuring our pastries, production process, and daily bakery life. Create Stories, Reels, and TikToks that feel authentic and on-brand.
• Community Engagement: Respond to comments and messages in a timely, friendly, and professional manner. Help build a warm and loyal community around our brand.
• Strategy & Growth: Develop and execute a content strategy to increase followers, drive engagement, and bring more foot traffic (and online orders) through social media.
• Content Planning: Build and manage a consistent posting schedule using a content calendar. Stay on top of key pastry holidays, trends, and moments.
• Campaigns & Collaborations: Propose ideas for promotions, collaborations with local creators or businesses, and creative ways to grow our audience organically.

Requirements

• Experience managing social media accounts (especially Instagram, Facebook, and TikTok), ideally for a food-related or lifestyle brand.
• Strong skills in content creation — photography, video, short-form editing (Reels, TikToks).
• Creative thinker who can come up with fresh, engaging ideas to tell the story of our pastries and day-to-day bakery life.
• Deep understanding of platform trends, especially TikTok and Instagram Reels.
• Excellent written communication and community engagement skills.
• Highly organized, reliable, and able to work independently.

Preferred

• Bonus: Familiarity with basic design tools (like Canva), scheduling tools (Later, Buffer, etc.), and light video editing tools.