Responsibilities

• Lead the Social team responsible for Hilton's global social presence across Instagram, TikTok, Facebook, YouTube, and emerging platforms
• Build a global social strategy that inspires cultural relevance, brand engagement, and meaningful customer connection
• Build a global creator ecosystem, moving from one-off campaigns to always-on partnerships with creators as long-term brand collaborators
• Develop and implement strategies that build a global Hilton community, turning audiences into active participants, advocates, and storytellers
• Manage team members by providing guidance on priorities, creative excellence, and innovation
• Play an active role on the leadership team that informs our Media, Experiential & Partnerships, Content, and Creative strategy
• Be a strategic partner to senior leadership, helping shape how Hilton connects with customers in an evolving cultural and platform landscape
• Bring a point of view on consumer behavior, internet culture, and emerging platforms and translate that into action across the organization
• Work with teams to connect social and creator efforts to broader marketing, brand and loyalty initiatives
• Lead, mentor, and inspire a high-performing team, fostering a collaborative, growth-oriented, work environment