Responsibilities

• Develop and execute comprehensive social media strategies that align with brand goals, leveraging platforms such as Facebook, Instagram, Twitter, LinkedIn, and others.
• Create engaging content including graphics, videos, photography, and written posts using tools like Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Monitor social listening tools to track brand mentions, industry trends, and customer feedback to inform content and engagement tactics.
• Manage daily social media activities using applications like Hootsuite or Buffer to schedule posts, analyze performance metrics via Google Analytics and web analytics tools.
• Foster strong relationships with community members by responding promptly to comments, messages, and inquiries while maintaining a positive brand image.
• Implement SEO best practices and keyword research techniques to optimize content visibility across digital channels.
• Coordinate with public relations teams for branding initiatives and manage online reputation through proactive engagement strategies.
• Plan and execute paid advertising campaigns on Facebook Advertising and other platforms to boost reach and engagement.
• Collaborate with graphic designers and video editors to produce high-quality visual content that captures audience attention.
• Track campaign performance, analyze data insights, and prepare reports to continuously improve community engagement efforts.

Requirements

• Proven experience in social media management or digital marketing roles with a strong understanding of social media platforms’ algorithms and best practices.
• Proficiency in graphic design software such as Adobe Photoshop, Adobe Illustrator, and familiarity with Adobe Creative Suite for content creation.
• Experience with social listening tools (e.g., Brandwatch) and web analytics (Google Analytics) for data-driven decision making.
• Skilled in content creation including photography, video editing, proofreading, and branding development.
• Knowledge of SEO techniques, keyword research methods, and social media marketing strategies.
• Ability to manage multiple projects simultaneously while maintaining attention to detail in a fast-paced environment.
• Excellent communication skills with a knack for relationship management and public relations.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Health insurance
• Paid time off
• Vision insurance