Responsibilities

• Develop and implement comprehensive social media strategies to increase brand visibility and community engagement across platforms such as Facebook, Instagram, Twitter, LinkedIn, and others.
• Monitor social listening tools to gather insights on community sentiment, trending topics, and competitor activity, adjusting strategies accordingly.
• Create engaging multimedia content including graphics, videos, photography, and written posts using Adobe Creative Suite (Photoshop, Illustrator) and video editing tools to capture audience interest.
• Manage social media scheduling and publishing using tools like Hootsuite and Buffer to ensure consistent presence and timely interactions.
• Cultivate relationships with community members, influencers, media outlets, and partners through proactive outreach and public relations efforts.
• Analyze web analytics and social media metrics via Google Analytics and other tools to measure campaign performance, optimize content strategies, and report on engagement growth.
• Oversee paid advertising campaigns including Facebook Advertising to target specific audiences effectively while maintaining brand consistency.

Requirements

• Proven experience in social media management, content creation, and digital marketing with a strong understanding of social media platforms’ best practices.
• Proficiency in graphic design software such as Adobe Photoshop and Adobe Illustrator; experience with video editing is a plus.
• Knowledge of SEO principles, keyword research, web analytics, and e-commerce integration to enhance online visibility.
• Strong relationship management skills with the ability to engage diverse audiences through social listening and community interaction.
• Excellent proofreading skills with an eye for branding consistency across all content types.
• Ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.
• Familiarity with social media advertising platforms like Facebook Ads Manager; experience in branding strategies is desirable.

Benefits

• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Vision insurance