Community Manager, Instagram

Greenville, NC (On-site)

Salary Not AvailableMid LevelFull time

Posted 1 month ago

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Job Summary

Own the Instagram content and community story for a high visibility creator brand, translating strategy into creator-led posts and real time engagement that tie into cross-channel performance.

  • Content Ownership: Pitch, publish feed posts, Reels, and Stories with Jimmy’s voice and conviction.
  • Community & Engagement: Build audience, monitor sentiment, and coordinate with Growth and Analytics to align with performance signals.
  • Execution & Real Time: Lead the editorial voice during major uploads and live moments while feeding planning and learnings.

Job Description

Responsibilities: - Pitch, create, and publish content on the MrBeast Instagram account, including feed posts, Reels, and Stories, with the creative conviction to bring ideas directly to Jimmy. - Manage and engage with the MrBeast community on Instagram, with awareness of how the brand shows up across TikTok, X, YouTube, and emerging channels. - Support the development and execution of a unified social engagement strategy aligned with fan growth, community health, and business objectives. - Translate brand and content strategy into Instagram specific creative, engagement tactics, and posting behaviors. - Identify opportunities for content and community engagement to support broader goals including audience growth, partnerships, and monetization initiatives. - Collaborate with the Social Analytics and Growth teams to align organic content and engagement with performance insights and paid strategy. - Monitor community sentiment, cultural trends, and fan behavior to inform real time decisions and long term improvements. - Support content launches and major moments by driving conversation, momentum, and interaction at scale. - Contribute to content planning workflows, including content calendars, publishing cadence, and live event coverage support. - Collaborate with cross functional teams including Creative, Production, Marketing, Communications, and Partnerships to align messaging and timing. - Act as a real time editorial voice during major uploads, announcements, and live moments, ensuring fast, accurate, and culturally relevant content and engagement. - Help establish and maintain community guidelines to ensure a positive, high energy, and brand safe environment. - Participate in post launch reporting and analysis to refine content and engagement strategies and improve performance over time. Requirements: - Deep, platform native understanding of Instagram culture, audience behavior, content trends, and engagement dynamics - Proven experience managing and growing an Instagram presence for a brand, creator, or media company - Strong creative instincts and the passion and conviction to pitch ideas and sell them in the room - Hands-on publishing experience, including writing captions, cutting Reels, building Stories, and hitting post - Strong understanding of how social media contributes to broader business outcomes including growth, partnerships, and revenue - Exceptional communication skills with sharp instincts for tone, humor, timing, and cultural relevance - Ability to operate in real time, making fast, high quality decisions in high visibility environments - Experience working with analytics and performance data to inform creative and optimize results - Highly organized with the ability to manage multiple workflows, timelines, and stakeholders simultaneously - Experience collaborating cross functionally with creative, marketing, communications, and production teams - Proactive, solutions oriented mindset with strong ownership over content and community performance - Adaptable, coachable, and ego-free — priorities move fast here, and the best idea wins - Comfort working non traditional hours, including nights and weekends, to support major content drops and live moments Benefits: - Competitive Salary - Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance - Company contributions to employee Health Savings Accounts (HSA) - 401k Plan with Safe Harbor company-matching - Flexible vacation policy and paid company holidays - Company-provided technology package - Relocation assistance where applicable, including travel and company-provided housing for the first 90 days
MrBeast logo

MrBeast

The YouTube Streamy Awards 2020-2023 Creator of the YearAccomplishments- Raised $20,000,000 To Plant 20,000,000 Trees- Given millions to charity- Donated over 100 cars lol- Gave away a private island- Given away over 100 ps4s lol- Gave away 1 million dollars in one video - Counted to 100k- Read the Dictionary- Watched Dance Till You're Dead For 10 Hours- Read Bee Movie Script- Read Longest English Word- Watched Paint Dry- Ubering Across America- Watched It's Every Day Bro For 10 Hours- Ran a marathon in the world's largest shoes- Adopted every dog in a shelterYou get the point haha

Founded in 2012
Greenville, North Carolina, USA
930 employees (374 in marketing)

Traffic Signals

Monthly Visitors
85.5K
Traffic Source Mix
Search
41.5%
Direct
33.8%
Referral
7.4%
Social
16%
Paid
1.1%

Headcount Trend

Current headcount: ~952

Marketing Team

Marketing Team Size
273 (29% of company)
Median Career Experience
14 years
Median Tenure
1.6 years
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$665M
Last Raise
$200M
Corporate Round, 2 months ago

Funding History

  • Jan 2026
    Corporate Round • $200M
  • Sep 2025
    Grant • $15M
  • Jan 2024
    Series C • $300M

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