
Product Marketing Lead for Technology Solutions
MSA Marketing, Inc.
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Raleigh, NC (Hybrid)
Posted 11 days ago
Own the end-to-end technology product marketing strategy, including positioning, integrated solutions, content creation, cross-functional collaboration, and budget/resource management.
We are a full-service media buying, advertising and public relations agency located in the Flatiron neighborhood of Manhattan. Our clients include Anthem Blue Cross and Blue Shield, NYC Health+Hospitals/Gotham Health and Orrefors-Kosta Boda. Previously, we've worked on MetroPlusHealth, Food Bank For New York City, Brother International Corporation, Diageo, Northwell Health, HIP Health Plans (now Emblem) and NYU Langone Health. With a strong specialty in healthcare, MSA has developed a full spectrum of advertising and marketing campaigns with media budgets of up to 40 million dollars per year. We create and produce advertising and marketing for TV, radio, collateral, digital, direct mail, print, out-of-home, guerrilla marketing and alternative media. We conduct market research, consumer testing and provide in-depth analysis to clients. We create advertising in English, Russian, Spanish, Chinese, Urdu, Bengali, Yiddush, Haitain Creole, French and others.MSA is a Certified Google Partner offering clients a wide spectrum of services including web design, search engine optimization, highly targeted digital and mobile advertising, custom video, multi-language content development, and robust social media programming and management. MSA is certified with NYC Small Business Services as an Emerging BusinessEnterprise (EBE).