Responsibilities

• Develop communications plans aligned with needs of the business; understand and simplify complex ideas / technical issues and make them relatable to those outside the industry; lead proactive media programs; contribute to strategic planning initiatives
• Partner with Marketing, Programming, Product and Operations teams to develop compelling stories that amplify our leadership position; serve as corporate communications subject matter expert; and follow public relations best practices for integrated campaigns, measurement, trends and media opportunities
• Work cross-functionally to build communications strategies that engage customers and partners, drive brand affinity and support subscriber growth; serve as trusted communications advisor to the company; provide constructive feedback to executives; staff interviews and presentations
• Create PR materials including fact sheets, media pitches, FAQs, executive bios, press releases, blog posts and measurement reports; engage on crisis communications topics
• Secure national, local and trade earned media placements; actively pitch, conduct proactive follow-up, and track and report results
• Develop and launch projects and campaigns; conduct proactive follow-up, and track and report results
• Oversee cross-functional resources; model a collaborative and team-oriented approach; work collaboratively throughout the business
• Effectively communicate with senior leaders, including presenting strategy and results; encourage partnership, enthusiasm and strategic thinking

Requirements

• Bachelor’s degree in public relations, journalism, communications, marketing or similar applicable field and/or combination of relevant experience
• 4-5 years of professional PR / communications experience
• Solid grasp of AP style and ability to draft all media materials based on these guidelines
• Outstanding written and verbal communication skills; including strong media relations skills; experience writing news releases, blog posts, pitches, speeches and other written materials; experience in creating and drafting engaging social media content
• Experience in consumer PR; demonstrated ability to use creative thinking to develop PR opportunities, media stories and social media content; experience using integrated social media tactics to supplement PR activities is a plus
• Excellent critical thinking and decision-making skills; ability to communicate recommendations and present new ideas to management / executive leadership
• Strict attention to detail and the ability to work to tight deadlines; solid organizational and project management skills; ability to adapt to changing priorities and manage projects autonomously
• Proven ability to transform data, reports and analytics into strategic recommendations and action plans
• Background in developing and delivering strategic media relations campaigns for consumer tech products
• Efficient task manager skilled in communication program planning and execution

Benefits

• We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan.