Assoc Manager, Integrated Marketing

Universal City, CA (Hybrid)

$65K/yr – $80K/yrMid Level4+ years expFull time

Posted 16 hrs ago

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Job Summary

Owns cross-functional merchandising strategy and campaign planning for Integrated Marketing across platforms, driving timelines, information flow, and data-driven recommendations.

  • Defines and aligns strategy and planning for all platforms
  • Coordinates with Title Marketing, Programming, and Creative to ensure on-time launches
  • Synthesizes performance data and trends to inform decisions

Job Description

Responsibilities

  • Support the development of merchandising strategy and planning for all platforms where programming that Integrated Marketing is responsible for appears
  • Serve as a funnel of information, proactively ascertaining information for all owned titles, gathering all needed marketing elements, understanding the day-to-day production needs, show creative, and where Integrated Marketing fits within the larger campaign planning process
  • Collaborate and ideate with key teams (Title Marketing, Programming, Publicity, Creative, Production, Operations, Sales, Decision Sciences, etc…) to help ensure owned titles launch on time and with success
  • Synthesize performance data, cultural trends, and competitive intelligence into strategic recommendations that inform decision making
  • Maintain project timelines, one-sheets, and other shared resources to ensure all relevant stakeholders are aligned and aware of where individual projects stand
  • Contribute to larger title specific campaigns and represent Integrated Marketing in cross-functional meetings
  • Develop decks and other presentations as needed to represent the work that the Integrated Marketing team is responsible for
  • Contribute to driving marketing efforts across entertainment titles, including implementing strategy, managing campaigns, and gathering results – all with the goal of driving consumer engagement and viewership of content

Requirements

  • 4+ years of experience in consumer, entertainment or media marketing
  • Experience in one or more of the following: Platform Merchandising, Media or Promotional Planning, Strategy Development, Campaign Execution/Management
  • Strong organizational, project management and communication skills with a demonstrated ability to manage multiple projects simultaneously
  • Strategic thinker and creative problem solver who is comfortable collaborating and navigating effectively within a matrixed, fast paced and ever-changing organization.
  • Passion for entertainment, streaming and pop culture

Preferred

  • Strong cultural intuition and affinity for Peacock’s diverse and dynamic content slate
  • High ownership mindset with the ability to operate independently and proactively keep leadership informed
  • Confident, driven self-starter, with a dedication to excellence and maintaining a positive work environment
  • Expertise in deck building (PowerPoint, Keynote, etc.) with flawless visual storytelling, strong attention to detail, and the ability to powerfully bring ideas to life
  • Cross-functional thinker who can collaborate with internal teams across every phase of a campaign
  • Bachelor’s degree preferred, master’s degree or MBA a plus.

Benefits

  • This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.
Carra logo

Carra

Carra is a craft chocolate brand, which celebrates cacao and stands for bringing out pure and authentic single origin couverture chocolates. All our chocolates are made in small batches using minimal ingredients, to keep the chocolate pure. We are on a mission to bring about a mammoth change in the way consumers perceive chocolate in India.We stick to the centuries old traditional chocolate making process which entails slow grinding of pure roasted cocoa beans in stone mélangers thereby accentuating the natural flavour notes of the cocoa while also maintaining its nutrient density.

Founded in 2016
Delhi, IND
30 employees (4 in marketing)

Traffic Signals

Monthly Visitors
2.8K

Headcount Trend

Current headcount: ~30

Marketing Team

Marketing Team Size
2 (7% of company)
Marketing Roles Posted (Last 30 Days)
3