Responsibilities

• Support the development of merchandising strategy and planning for all platforms where programming that Integrated Marketing is responsible for appears
• Serve as a funnel of information, proactively ascertaining information for all owned titles, gathering all needed marketing elements, understanding the day-to-day production needs, show creative, and where Integrated Marketing fits within the larger campaign planning process
• Collaborate and ideate with key teams (Title Marketing, Programming, Publicity, Creative, Production, Operations, Sales, Decision Sciences, etc…) to help ensure owned titles launch on time and with success
• Synthesize performance data, cultural trends, and competitive intelligence into strategic recommendations that inform decision making
• Maintain project timelines, one-sheets, and other shared resources to ensure all relevant stakeholders are aligned and aware of where individual projects stand
• Contribute to larger title specific campaigns and represent Integrated Marketing in cross-functional meetings
• Develop decks and other presentations as needed to represent the work that the Integrated Marketing team is responsible for
• Contribute to driving marketing efforts across entertainment titles, including implementing strategy, managing campaigns, and gathering results – all with the goal of driving consumer engagement and viewership of content

Requirements

• 4+ years of experience in consumer, entertainment or media marketing
• Experience in one or more of the following: Platform Merchandising, Media or Promotional Planning, Strategy Development, Campaign Execution/Management
• Strong organizational, project management and communication skills with a demonstrated ability to manage multiple projects simultaneously
• Strategic thinker and creative problem solver who is comfortable collaborating and navigating effectively within a matrixed, fast paced and ever-changing organization.
• Passion for entertainment, streaming and pop culture

Preferred

• Bachelor’s degree preferred, master’s degree or MBA a plus.

Benefits

• This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks.