Digital Marketing Manager- Retail

Cincinnati, OH (Unknown)

Salary Not AvailableMid Level3+ years expFull time

Posted 2 days ago

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Job Summary

Own and manage The Garden’s retail digital engine across email, SMS, app, loyalty, and social media, plus in-store promotion execution and performance reporting.

Own the app program and Rooted Rewards loyalty campaigns
Plan and publish The Garden social and retail marketing across three stores

Job Description

Responsibilities

Plan and execute email/SMS campaigns end-to-end (builds, scheduling, segmentation, lifecycle flows).
Own the app program: adoption initiatives in-store (download QR, one-pagers, exclusive-product callouts) and app-exclusive promotions.
Run the loyalty program (Rooted Rewards): sign-ups, promotions, and retention campaigns.
Plan and publish The Garden organic social (IG, FB, TikTok); maintain the content calendar and community engagement/UGC.
Execute all retail marketing: daily deals, holiday promotions, in-store signage coordination, and campaign launches across all three stores.
Maintain online menus (Dutchie, Weedmaps, Leafly) and website content/promos.
Drive the Google Reviews program (QR codes, talk tracks, store accountability) toward 100/mo.
Coordinate local events, partnerships, and community activations per store.
Report weekly store-level and channel performance (traffic, transactions, basket, email/SMS revenue, app downloads, reviews).

Requirements

3–5 yrs digital and retail marketing experience (cannabis a plus); lifecycle email/SMS platform and loyalty program experience required; strong analytics/dashboard skills; excellent communication.
Bachelor’s in Marketing/Business preferred, not required.