Retail Media Strategist (Walmart Connect) - Freelance Contractor
Later
Boston, MA (Remote)
$75/hr - $100/hrIn-houseFull-timeMid level3+ years exp.
12 hrs ago
Retail Digital Marketing Manager
USA (Remote)
$120K/yr – $180K/yrMid Level4+ years expFull time
Posted 3 months ago
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Job Summary
Drive Skylight’s retailer-focused digital commerce, owning PDPs, media, and cross-functional activation to grow sales and shelf presence.
- Own retailer digital presence and activation across Walmart, Target, and Costco to grow traffic and sales
- Deep expertise in Walmart Connect, Target Roundel, and Best Buy Ads
- End-to-end ownership of PDP optimization, content, media, testing, and ROI
Job Description
Drive Skylight’s retailer-focused digital commerce, owning PDPs, media, and cross-functional activation to grow sales and shelf presence.
- Own retailer digital presence and activation across Walmart, Target, and Costco to grow traffic and sales
- Deep expertise in Walmart Connect, Target Roundel, and Best Buy Ads
- End-to-end ownership of PDP optimization, content, media, testing, and ROI
- Lead retailer-specific digital merchandising strategy with SEO, keyword strategy, content testing, and CRO
- Manage and optimize retail media investments across Walmart Connect, Target Roundel, and Best Buy Ads
- Partner with Sales to align on priorities, promotions, and launches into high-performing digital campaigns
- Develop and execute retailer-specific activation plans for seasonal campaigns and events
- Collaborate with Creative to tailor digital assets to each retailer’s platform and audience
- Monitor performance across retailer platforms and turn insights into actionable optimizations
- Build a testing roadmap across PDP content, A+ content, media tactics, and promotions for continuous improvement
Skylight
4.0 Glassdoor
Skylight is a digital consultancy using design and technology to help government agencies deliver better public services.
Founded in 2017
Sarasota, Florida, USA
182 employees (32 in marketing)
78% recommend to a friend
100% CEO approval
Traffic Signals
Monthly Visitors
8.1K
Traffic Source Mix
Search
28%
Direct
54.2%
Referral
7.8%
Social
8.5%
Paid
1.3%
Headcount Trend
Current headcount: ~182
Marketing Team
Marketing Team Size
12 (7% of company)
Median Career Experience
12 years
Median Tenure
2.3 years
Marketing Roles Posted (Last 30 Days)
2
