Responsibilities

• ICP & Persona Management - Own and maintain Omnicell's ICP definitions and buyer persona architecture - ensuring personas are grounded in market reality, commercially actionable, and consistently applied across pillar PMM work.
• ICP & Persona Management - Partner with Sales, Customer Success, and Product to validate and refine persona profiles based on win/loss data, customer interviews, and market shifts.
• ICP & Persona Management - Serve as the portfolio-wide resource on buyer dynamics - health system decision-making structures, buying committees, value analysis processes, and clinical vs. economic influencer mapping.
• Portfolio Positioning & Messaging Architecture - Develop and maintain portfolio-level positioning and messaging architecture - ensuring each pillar's messaging ladders to a coherent enterprise story without contradiction or redundancy.
• Portfolio Positioning & Messaging Architecture - Define the cross-portfolio value proposition and narrative connective tissue between Hospital Solutions, Outpatient Services, and Enterprise Intelligence.
• Portfolio Positioning & Messaging Architecture - Serve as the arbiter of portfolio messaging consistency across pillar PMMs, sales enablement, and customer-facing content.
• Portfolio Storytelling - Build and maintain the enterprise portfolio story - a narrative that health system buyers can understand, act on, and share internally.
• Portfolio Storytelling - Develop portfolio-level content assets (narratives, frameworks, one-pagers, presentations) that give Sales a consistent story across the full Omnicell portfolio.
• Portfolio Storytelling - Translate complex, multi-solution capabilities into clear business value for executive and clinical stakeholders.
• Executive & C-Suite Narrative - Develop the executive-level portfolio story for CPO, CFO, and CMO conversations - where breadth of vision and business outcomes matter more than product detail.

Requirements

• Bachelor's degree in marketing, business, communications, or related field.
• 5+ years in product marketing or portfolio marketing in B2B technology or healthcare.
• Demonstrated experience developing positioning, messaging frameworks, or portfolio narratives for a multi-product portfolio.
• Experience building buyer personas and ICP definitions in a complex enterprise selling environment.
• Track record developing sales enablement assets and customer evidence that influenced pipeline and revenue outcomes.

Preferred

• Experience marketing healthcare technology - pharmacy automation, clinical software, connected care, or related.
• Background supporting enterprise health system sales with cross-portfolio or platform narratives.
• Familiarity with medication management workflows across inpatient and outpatient settings.
• Experience developing executive briefing materials or C-suite narratives for strategic account engagement.
• Track record developing cross-sell or upsell messaging frameworks in a multi-solution portfolio.