Responsibilities

• Paid Media and Lead Generation
• * Personally manage and optimize Google Ads and Meta Ads campaigns.
• * Audit campaign structure, keywords, negative keywords, bidding strategies, geographic targeting, budgets, ad copy, and conversion tracking.
• * Manage Google Local Services Ads when applicable.
• * Build, test, and improve service-specific landing pages.
• * Monitor lead quality, not only clicks and platform-reported conversions.
• * Improve cost per qualified lead, cost per booked appointment, customer acquisition cost, and return on advertising spend.
• WordPress, Landing Pages, and Conversion Optimization
• * Manage and continuously improve the company’s WordPress website.
• * Create and update service pages, location pages, and campaign landing pages.

Requirements

• 5+ years of hands-on digital marketing experience.
• Direct experience personally managing Google Ads.
• Practical experience personally managing Meta Ads.
• Strong experience with SEO, Local SEO, and Google Business Profile.
• Hands-on experience managing and optimizing WordPress websites.
• Experience building, testing, and improving landing pages.
• Strong knowledge of GA4, Google Tag Manager, Google Search Console, conversion tracking, and call tracking.
• Ability to analyze marketing performance through qualified leads, appointments, sales, revenue, and customer acquisition cost—not only traffic and impressions.
• Strong written and verbal English communication skills.
• Ability to work regularly from our Tukwila office and collaborate closely with sales, dispatch, operations, and ownership.

Preferred

• Marketing experience in roofing, remodeling, HVAC, plumbing, restoration, masonry, construction, or another home service industry.
• Experience managing Google Local Services Ads.
• Experience with CRM attribution and lead-management systems.
• Experience using Semrush, Ahrefs, BrightLocal, Local Falcon, Screaming Frog, or similar tools.
• Experience managing freelancers and specialized marketing vendors.
• Practical experience using AI tools for reporting, analysis, workflow automation, and content support.

Benefits

• Flexible schedule
• Health insurance
• Paid time off
• Professional development assistance