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Marketing jobs

124,772 marketing jobs

3 weeks ago

Director of Enrollment Marketing (CC)

BAY PATH UNIVERSITY

Northbrook, IL (Hybrid)Other$60K/yr – $75K/yr

3 weeks ago

Marketing & Business Development Manager - Life Sciences and Health Care

Hogan Lovells

District of Columbia, USA (On-site)Full time$136K/yr – $199K/yr

3 weeks ago

Education Savings Marketing (Market Products)

TIAA

Ann Arbor, MI (Hybrid)Full time$99K/yr – $140K/yr

3 weeks ago

Senior Director, Customer Relationship Marketing

TAG - The Aspen Group

Chicago, IL (On-site)Full time$200K/yr – $225K/yr

3 weeks ago

Executive Director, Targeting, Optimization, & Measurement Analytical Suite

Roche

South San Francisco, CA (On-site)Full time$237K/yr – $440K/yr

3 weeks ago

Citi Commerce, Strategy & Growth Manager

Citi

Wilmington, DE (Hybrid)Full time$142K/yr – $213K/yr

3 weeks ago

Project Assistant, Onsite Marketing

Live Nation Entertainment

District of Columbia, USA (Remote)Part time$20/hr – $25/hr

3 weeks ago

GWI - Event and Retail Marketer

Renewal by Andersen

Appleton, WI (On-site)Other$50K/yr – $55K/yr

3 weeks ago

Channel Marketing, Senior Associate

Morgan Stanley

Boston, MA (On-site)Full time$115K/yr – $130K/yr

3 weeks ago

Group Director, Client Partner

Tinuiti

New York City, NY (Hybrid)Full time$175K/yr – $205K/yr

3 weeks ago

VP, Strategy Director (Retail)

Edelman

New York City, NY (Hybrid)Full time$105K/yr – $175K/yr

3 weeks ago

Senior Project Manager, Client Services

829 Studios

Boston, MA (Remote)Full time$75K/yr – $90K/yr

3 weeks ago

Senior Marketing Manager, Style

Dotdash Meredith

New York City, NY (Hybrid)Full time$88K/yr – $105K/yr

3 weeks ago

Senior Manager, Paid Social

Digital Matter

New York City, NY (Hybrid)Fte$110K/yr – $135K/yr

3 weeks ago

VP Creative Director

Adelphi Group

New York City, NY (Hybrid)Full time$220K/yr – $250K/yr

3 weeks ago

Sr. Worldwide Specialist - AI, Data & AI GTM

Amazon

Irvine, CA (On-site)Full time$148K/yr – $220K/yr

3 weeks ago

Sr. Technical Product Marketer – Amazon Connect Decisions

Amazon

East Palo Alto, CA (On-site)Full time$147K/yr – $219K/yr

3 weeks ago

Sr. Channel Marketing Mgr - Direct Accounts & MRO

Masco

Carmel, IN (On-site)Full time$104K/yr – $163K/yr

3 weeks ago

Senior Director, Customer Relationship Marketing

Aspen Dental

Chicago, IL (On-site)Full time$200K/yr – $225K/yr

3 weeks ago

CRM Business Enablement Manager

KYOCERA Document Solutions America, Inc.

Fairfield, NJ (On-site)Other$90K/yr – $122K/yr

All marketing roles in the US in the Information Technology industry

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All marketing roles in the US in the Information Technology industry

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10,000+ jobs

Director of Enrollment Marketing (CC)

BAY PATH UNIVERSITY

Northbrook, IL (Hybrid)

$60K/yr - $75K/yrIn-houseOtherDirector/executive5+ years exp.

3 weeks ago

Marketing & Business Development Manager - Life Sciences and Health Care

Hogan Lovells

District of Columbia, USA (On-site)

$136K/yr - $199K/yrIn-houseFull-timeManager7+ years exp.

3 weeks ago

Education Savings Marketing (Market Products)

TIAA

Ann Arbor, MI (Hybrid)

$99K/yr - $140K/yrIn-houseFull-timeSenior level5+ years exp.

3 weeks ago

Senior Director, Customer Relationship Marketing

TAG - The Aspen Group

Chicago, IL (On-site)

$200K/yr - $225K/yrIn-houseFull-timeDirector/executive10+ years exp.

3 weeks ago

Executive Director, Targeting, Optimization, & Measurement Analytical Suite

Roche

South San Francisco, CA (On-site)

$237K/yr - $440K/yrIn-houseFull-timeDirector/executive14+ years exp.

3 weeks ago

Citi Commerce, Strategy & Growth Manager

Citi

Wilmington, DE (Hybrid)

$142K/yr - $213K/yrIn-houseFull-timeSenior level6+ years exp.

3 weeks ago

Project Assistant, Onsite Marketing

Live Nation Entertainment

District of Columbia, USA (Remote)

$20/hr - $25/hrIn-housePart-timeEntry level

3 weeks ago

GWI - Event and Retail Marketer

Renewal by Andersen

Appleton, WI (On-site)

$50K/yr - $55K/yrIn-houseOtherMid level

3 weeks ago

Channel Marketing, Senior Associate

Morgan Stanley

Boston, MA (On-site)

$115K/yr - $130K/yrIn-houseFull-timeMid level5+ years exp.

3 weeks ago

Group Director, Client Partner

Tinuiti

New York City, NY (Hybrid)

$175K/yr - $205K/yrAgencyFull-timeDirector/executive12+ years exp.

3 weeks ago

VP, Strategy Director (Retail)

Edelman

New York City, NY (Hybrid)

$105K/yr - $175K/yrAgencyFull-timeSenior level8+ years exp.

3 weeks ago

Senior Project Manager, Client Services

829 Studios

Boston, MA (Remote)

$75K/yr - $90K/yrAgencyFull-timeSenior level7+ years exp.

3 weeks ago

Senior Marketing Manager, Style

Dotdash Meredith

New York City, NY (Hybrid)

$88K/yr - $105K/yrIn-houseFull-timeSenior level4+ years exp.

3 weeks ago

Senior Manager, Paid Social

Digital Matter

New York City, NY (Hybrid)

$110K/yr - $135K/yrAgencyFteSenior level

3 weeks ago

VP Creative Director

Adelphi Group

New York City, NY (Hybrid)

$220K/yr - $250K/yrIn-houseFull-timeSenior level

3 weeks ago

Sr. Worldwide Specialist - AI, Data & AI GTM

Amazon

Irvine, CA (On-site)

$148K/yr - $220K/yrIn-houseFull-timeSenior level5+ years exp.

3 weeks ago

Sr. Technical Product Marketer – Amazon Connect Decisions

Amazon

East Palo Alto, CA (On-site)

$147K/yr - $219K/yrIn-houseFull-timeSenior level7+ years exp.

3 weeks ago

Sr. Channel Marketing Mgr - Direct Accounts & MRO

Masco

Carmel, IN (On-site)

$104K/yr - $163K/yrIn-houseFull-timeSenior level7+ years exp.

3 weeks ago

Senior Director, Customer Relationship Marketing

Aspen Dental

Chicago, IL (On-site)

$200K/yr - $225K/yrIn-houseFull-timeSenior level10+ years exp.

3 weeks ago

CRM Business Enablement Manager

KYOCERA Document Solutions America, Inc.

Fairfield, NJ (On-site)

$90K/yr - $122K/yrIn-houseOtherSenior level4+ years exp.

3 weeks ago

BAY PATH UNIVERSITY

Director of Enrollment Marketing (CC)

Northbrook, IL (Hybrid)

$60K/yr – $75K/yrDirector/Executive5+ years expOther

Posted 3 weeks ago

Job Summary

Own the design and execution of integrated enrollment marketing strategies across multi-channel campaigns to drive inquiries, applications, and enrollments, while partnering with CRM/marketing automation, content, and cross-functional teams to optimize performance and enrollment yield.

Lead multi-channel campaigns and lifecycle communications.
Build and optimize CRM workflows, reporting, and partner with campus stakeholders.

Job Description

Responsibilities

Develop and execute integrated enrollment marketing strategies that support recruitment and enrollment goals for assigned divisions and programs.
Lead multi-channel marketing campaigns across digital, email, web, social media, paid media, search, display, and other channels to generate inquiries, applications, and enrollments.
Develop and oversee enrollment communication strategies that engage prospective students throughout the enrollment lifecycle—from inquiry through enrollment—including targeted email marketing campaigns, automated communication flows, and personalized messaging that improves engagement, conversion, and enrollment yield.
Partner with the Enrollment Marketing Systems team to optimize CRM workflows, audience segmentation, lead management, marketing automation, campaign tracking, and reporting to support effective recruitment and personalized student communications.
Monitor and optimize digital marketing performance, website conversion, email engagement, and enrollment funnel metrics through data analysis, A/B testing, and continuous improvement to maximize marketing effectiveness and return on investment.
Collaborate with Enrollment Management, Academic Affairs, Communications, and external agency partners to develop integrated recruitment campaigns that align with institutional priorities, enrollment goals, and brand standards.
Partner with web and creative teams to develop and optimize enrollment-focused content, landing pages, digital experiences, and calls to action that strengthen prospective student engagement and conversion.
Manage assigned marketing budgets, agency relationships, project timelines, and campaign execution, ensuring initiatives are completed on time, within budget, and aligned with strategic priorities.
Drive innovation by evaluating emerging enrollment marketing trends, digital technologies, and artificial intelligence (AI) tools to enhance recruitment strategies, personalize the prospective student experience, improve operational efficiency, and strengthen marketing performance while ensuring technology complements, not replaces, the human-centered student experience.
Prepare and present campaign performance reports, key performance indicators, market insights, and strategic recommendations to senior leadership, using data to inform decision-making and continuous improvement.

Requirements

Bachelor's degree in Marketing, Communications, Business, or a related field required; Master's degree preferred.
Minimum of five (5) years of progressively responsible experience in marketing, enrollment marketing, or higher education marketing.
Demonstrated success developing and executing integrated, multi-channel marketing campaigns with a strong emphasis on digital marketing, lead generation, and enrollment growth.
Experience developing and managing email marketing strategies, lifecycle communications, and automated communication flows that guide prospective students through the enrollment funnel.
Experience with CRM systems and marketing automation platforms; Salesforce and Marketing Cloud Account Engagement (Pardot) experience strongly preferred.
Strong knowledge of digital marketing, including Google Analytics, Google Ads, Meta advertising, SEO/SEM, website optimization, and campaign performance analysis.
Demonstrated analytical skills with the ability to interpret marketing data, measure campaign performance, identify trends, and make data-driven recommendations to improve results.
Experience writing, editing, and developing compelling marketing content for websites, email campaigns, digital advertising, and other enrollment communications.
Proficiency in Microsoft Office Suite, Adobe Creative Cloud, Canva, and other marketing technologies.
Experience managing multiple priorities, projects, and deadlines in a fast-paced, collaborative environment.

Preferred

Master's degree preferred
Salesforce and Marketing Cloud Account Engagement (Pardot) experience strongly preferred

BAY PATH UNIVERSITY

3.4 Glassdoor

Since our founding in 1897, we have emphasized a career-focused curriculum that prepares people to become professionals and leaders in their field. Our programs for high school, transfer, and International young women, Bay Path Online for men and women, and our graduate and doctoral programs for men and women have made us a pioneer among peers – just like the students we send out into the world.

Longmeadow, Massachusetts, USA

1K employees

www.baypath.edu

1% recommend to a friend

1% CEO approval

Salaries

Posted range

$60K/yr – $75K/yr

Taken straight from the job posting.

See all BAY PATH UNIVERSITY salaries

Marketing Team

Median Tenure

5.8 years

Marketing Roles Posted (Last 30 Days)

Funding

Total Funding

$1.6M

Last Raise

$1.6M

Grant

Funding History

Feb 2019
Grant • $1.6M

Traffic Signals

Monthly Visitors

186.5K

Monthly Google Ads Budget

$528.2K

Traffic Source Mix

19.9%

Direct

35.7%

Referral

18.7%

Social

5.1%

Paid

0.7%

Headcount Trend

Current headcount: ~1K

Recent News

Bay Path University Appoints David Bartell VP for Institutional Advancement

Aug 3, 2026 • BusinessWest

One New Thing: Virtual Reality Helps Nursing Students See Through Patients' Eyes

Jul 30, 2026 • U.S. News & World Report

Bay Path University awarded grant to modernize chemistry labs

Jul 24, 2026 • WWLP

Links

www.baypath.edu

X (Twitter)

Responsibilities

Develop and execute integrated enrollment marketing strategies that support recruitment and enrollment goals for assigned divisions and programs.
Lead multi-channel marketing campaigns across digital, email, web, social media, paid media, search, display, and other channels to generate inquiries, applications, and enrollments.
Develop and oversee enrollment communication strategies that engage prospective students throughout the enrollment lifecycle—from inquiry through enrollment—including targeted email marketing campaigns, automated communication flows, and personalized messaging that improves engagement, conversion, and enrollment yield.
Partner with the Enrollment Marketing Systems team to optimize CRM workflows, audience segmentation, lead management, marketing automation, campaign tracking, and reporting to support effective recruitment and personalized student communications.
Monitor and optimize digital marketing performance, website conversion, email engagement, and enrollment funnel metrics through data analysis, A/B testing, and continuous improvement to maximize marketing effectiveness and return on investment.
Collaborate with Enrollment Management, Academic Affairs, Communications, and external agency partners to develop integrated recruitment campaigns that align with institutional priorities, enrollment goals, and brand standards.
Partner with web and creative teams to develop and optimize enrollment-focused content, landing pages, digital experiences, and calls to action that strengthen prospective student engagement and conversion.
Manage assigned marketing budgets, agency relationships, project timelines, and campaign execution, ensuring initiatives are completed on time, within budget, and aligned with strategic priorities.
Drive innovation by evaluating emerging enrollment marketing trends, digital technologies, and artificial intelligence (AI) tools to enhance recruitment strategies, personalize the prospective student experience, improve operational efficiency, and strengthen marketing performance while ensuring technology complements, not replaces, the human-centered student experience.
Prepare and present campaign performance reports, key performance indicators, market insights, and strategic recommendations to senior leadership, using data to inform decision-making and continuous improvement.

Requirements

Bachelor's degree in Marketing, Communications, Business, or a related field required; Master's degree preferred.
Minimum of five (5) years of progressively responsible experience in marketing, enrollment marketing, or higher education marketing.
Demonstrated success developing and executing integrated, multi-channel marketing campaigns with a strong emphasis on digital marketing, lead generation, and enrollment growth.
Experience developing and managing email marketing strategies, lifecycle communications, and automated communication flows that guide prospective students through the enrollment funnel.
Experience with CRM systems and marketing automation platforms; Salesforce and Marketing Cloud Account Engagement (Pardot) experience strongly preferred.
Strong knowledge of digital marketing, including Google Analytics, Google Ads, Meta advertising, SEO/SEM, website optimization, and campaign performance analysis.
Demonstrated analytical skills with the ability to interpret marketing data, measure campaign performance, identify trends, and make data-driven recommendations to improve results.
Experience writing, editing, and developing compelling marketing content for websites, email campaigns, digital advertising, and other enrollment communications.
Proficiency in Microsoft Office Suite, Adobe Creative Cloud, Canva, and other marketing technologies.
Experience managing multiple priorities, projects, and deadlines in a fast-paced, collaborative environment.

Preferred

Master's degree preferred
Salesforce and Marketing Cloud Account Engagement (Pardot) experience strongly preferred