Responsibilities

• Know your ideal customer deeply — their challenges, pain points, and aspirations. Develop a thorough understanding of supply chain personas (VP of Supply Chain, Head of Operations, Supply Chain Analysts) including how they work, the technologies they already use, and the alternatives they have — including the status quo.
• Create and drive perceptions through positioning and messaging that connects the needs of the customer with the job to be done (JTBD) and differentiates AWS's supply chain products from alternatives — including legacy ERP modules, point solutions, and no action. Author product value propositions, key storylines, and voice.
• Define and drive the go-to-market plan that creates awareness, consideration, purchase, and loyalty. Author the Marketing Strategy document defining the opportunity, marketing objectives, channels, and barriers to success. Activate cross-company resources — including digital marketing, field sales enablement, and partner channels — to execute the end-to-end plan.
• Lead product launch strategies and associated plans, including naming, target audience definition, competitive positioning, and marketing vehicles — including launches of net-new products and new capabilities within the supply chain portfolio.
• Develop technical content including presentations, demonstrations, and reference architectures that educate supply chain leaders on how AWS's supply chain products integrate with their existing systems (ERP, WMS, TMS) and deliver measurable outcomes.
• Represent AWS as a technical evangelist in executive briefings (EBCs), industry events (e.g., Gartner Supply Chain Symposium), and analyst interactions. Deliver compelling product demos and customer presentations that build credibility with supply chain professionals.
• Partner closely with Product Management to define and refine the ideal customer profile (ICP) and golden use cases. Provide market intelligence and voice-of-customer insights that influence product roadmap priorities.
• Drive customer advocacy by building relationships with reference customers, supporting case studies, testimonials, and event participation.

Requirements

• Bachelor's degree or equivalent
• 7+ years of direct experience working in technology, preferably B2B SaaS or enterprise applications or productivity category
• Experience in product marketing, product management, or go-to-market strategy for enterprise software
• Demonstrated experience creating technical content and delivering technical presentations to diverse audiences
• MBA, or Master's degree
• Domain experience in supply chain, operations, manufacturing, or logistics
• Experience developing go-to-market strategies for technical products in competitive, established categories (e.g., supply chain management, ERP)

Preferred

• MBA, or Master's degree
• Domain experience in supply chain, operations, manufacturing, or logistics
• Experience developing go-to-market strategies for technical products in competitive, established categories (e.g., supply chain management, ERP)

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave