VP, Strategy Director (Retail)

New York City, NY (Hybrid)

$105K/yr – $175K/yrSenior Level8+ years expFull time

Posted 12 days ago

Job Summary

Own and shepherd integrated brand and health communications strategy, guiding research-to-activation across interdisciplinary teams to deliver culturally resonant, measurable outcomes.

  • Shape strategy across brand, purpose, and reputation
  • Lead workshops and align clients from spark to launch
  • Drive research-to-insight-to-activation workstreams

Job Description

Responsibilities

  • Lead integrated strategy across brand, purpose, reputation, and cultural initiatives.
  • Help clients uncover the human problem behind a business challenge and define how communications can create meaningful change.
  • Turn research, cultural intelligence, social listening and business data into clear, actionable strategic opportunities.
  • Develop compelling strategic frameworks, narratives, and creative briefs that inspire breakthrough ideas.
  • Guide annual planning and goal-setting, helping clients align around a clear vision and roadmap for success.
  • Identify shifts in consumer behavior, culture, retail, fashion, and lifestyle that can unlock new opportunities for the brand.
  • Ensure inclusivity is embedded throughout the strategic process and that the work resonates with diverse, intersectional audiences.
  • Be a close, trusted partner to creative teams from the first spark of an idea through launch and optimization.
  • Create the strategic conditions for work that is culturally relevant, emotionally resonant, and impossible to ignore.
  • Keep ideas grounded in the brief while giving teams the space and inspiration to take the work somewhere unexpected.

Requirements

  • 8+ years in brand/communications strategy at a health agency or consultancy, with substantial experience in healthcare (e.g., retail health, pharmacy, payer and benefits, care delivery, or consumer health); adjacent wellness experience is a plus, partnering cross-functionally with creative, analytics, and client leadership
  • Ability to follow our hybrid work policy
  • Bachelor's degree or equivalent experience

Benefits

  • DJEH offers a wide range of benefits: medical and dental insurance, vision, 401K, life insurance, disability insurance, paid time off, travel assistance and wellness programing.
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Edelman

Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead, act with certainty and earn the lasting trust of their stakeholders. We develop powerful ideas and tell magnetic stories that move at the speed of news, make an immediate impact, transform culture and spark movements. Since our founding in 1952 by Dan Edelman, we have remained an independent, family-run company. We use our profits to strengthen our business, provide our employees with opportunities to grow, advance our industry, and serve as a responsible citizen of the world. Every day, we strive to live and work by a long-held set of core values: the pursuit of excellence, the freedom to be curious, the courage to do the right thing, and a commitment to improving society. Edelman is an equal opportunity employer of all protected classes, including veterans and individuals with disabilities.

Founded in 1952
New York, NY, US
6.8K employees (1,328 in marketing)

Salaries

Posted range

$105K/yr – $175K/yr

Taken straight from the job posting.

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VP, Strategy Director (Retail)

Edelman · New York City, NY · Hybrid