Senior Director, Customer Relationship Marketing

Chicago, IL (On-site)

$200K/yr – $225K/yrSenior Level10+ years expFull time

Posted 7 days ago

Job Summary

Own and drive the CRM strategy end to end, lead a large, diverse team, and deliver personalized, data‑driven customer experiences across channels to boost engagement, retention, and growth.

Own CRM strategy and governance across channels
Lead and mentor the CRM journey team
Leverage AI and data analytics for personalization

Job Description

Responsibilities

Strategic Leadership: Develop comprehensive CRM strategy that aligns business objectives, focusing on customer engagement, driving sales and increasing retention of patients. Champion this strategy amongst peers and gain buy-in from executive leadership.
Team Management: Lead and mentor a large CRM customer journey planning team, fostering a culture of innovation, collaboration, and excellence. Ensure the team is equipped with the necessary skills and resources to achieve their goals.
Customer Communications: Oversee the development and deployment of high-quality customer communications across all CRM channels. Build best-in-class operational process to maximize throughput and quality.
AI and Personalization: Leverage artificial intelligence and data analytics to enhance the personalization and relevance of customer communications, driving improved engagement and conversion rates.
Performance Analysis: Utilize data-driven insights to measure the effectiveness of CRM initiatives. Continuously optimize strategies based on performance metrics, robust experimentation and customer feedback.
Collaboration: Work closely with cross-functional teams, including marketing, product, technology, data analytics, and regional/category business unit teams to ensure cohesive and integrated customer experiences.
Innovation: Stay ahead of industry trends and emerging technologies in CRM, identifying opportunities to innovate and enhance TAG’s customer relationship strategies.
Budget Management: Oversee the CRM budget, ensuring efficient allocation of resources to maximize return on investment.

Requirements

Bachelor’s degree in Marketing, Business Administration, or a related field
Minimum of 10 years of experience in CRM, customer engagement, or related fields, with at least 5 years in a leadership role.
Proven track record of developing and executing successful CRM strategies in high performance teams.
Strong understanding of AI and data analytics as they apply to CRM and personalization.
Excellent leadership and team management skills, with experience managing large, diverse teams.
Exceptional communication and interpersonal skills, with the ability to influence and collaborate effectively across all levels of the organization.
Strategic thinker with a customer-centric mindset and a passion for innovation.

Preferred

Salesforce Marketing Cloud experience as a plus
Experience in e-commerce or digital marketing is highly desirable.

Benefits

A generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match

Aspen Dental

3.1 Glassdoor

When you say “Yes” to Aspen Dental, you get a great career and so much more. From mentors invested in your success, to a support network that has your back, joining Aspen Dental can give you the career you never imagined and the financial well-being to live the life you always wanted. When we launched Aspen Dental, we set out to break down the barriers that made it hard for patients to keep up withtheir dental health—affordability, transparency, and access. We knew the key to better patient care started with the provider, so we changed how the dental business worked. We built new relationships, expertise, and tools to help dentists run their businesses more effectively and better care for their patients. Fast forward, and over 20 years later, we’ve launched more than 900 Aspen Dental locations—by doing so, I’m proud to say we have changed access to dental care nationwide. But there’s more work to do. Healthier, happier smiles were just our beginning.Aspen Dental now joins a new portfolio of businesses with TAG - The Aspen Group as their parent business support company for our suite of healthcare brands.ABOUT TAG - THE ASPEN GROUPTAG was built on the simple idea of bringing better healthcare to more people. TAG and the independent healthcare practices it supports operate more than 1,100 locations in 45 states through its four healthcare support companies: Aspen Dental®, ClearChoice®, WellNow® and ChapterSM. Combined, the companies serve more than 30,000 patients a day and more than 8 million patients each year. TAG is headquartered at 800 W. Fulton Market in Chicago.

Founded in 1998

Chicago, Illinois, USA

8.9K employees (57 in marketing)

www.aspendentaljobs.com

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