Own and scale our AEO (Answer Engine Optimization) approach, ensuring client visibility across AI-generated platforms like Google SGE, Perplexity, ChatGPT, and more.
Assist in building and executing AI Search Optimization (AISEO) strategies that enhance brand discoverability within LLMs.
Support the technical implementation of AI-powered SEO strategies, including enhancements to crawlability, structured data (e.g., Schema.org, MCP.json, speakable schema), and other LLM-ready markup methods.
Analyze model outputs to identify risks of hallucination, brand visibility gaps, and opportunities for performance improvement.
Conduct in-depth audits, competitive analysis, and keyword/entity research.
Develop holistic content strategies that blend traditional SEO and AI search visibility goals.
Collaborate with engineering and product teams to optimize site architecture, crawl paths, and indexation.
Track and report performance metrics across GA4, GSC, Looker Studio, and other analytics platforms.

2 - 5 years of SEO experience, preferably in a fast-paced or agency setting.
Proven ability to grow organic traffic through on-page SEO, audits, and technical improvements.
Solid understanding of the AI search ecosystem and the role of LLMs.
Experience using Screaming Frog, GA4, GSC, Looker Studio, Semrush/Ahrefs, and schema testing tools.
Proficiency in structured data and web architecture fundamentals.
Strong data visualization and presentation skills, especially for executive audiences.
Analytical mindset with a desire to test and learn in an evolving field.
A passion for innovation and a track record of staying ahead of industry trends.

Familiarity with prompt engineering and outputs from ChatGPT, Claude, Gemini, etc.
Experience with RAG retrieval strategies or related LLM optimization techniques.
Knowledge of Knowledge Graphs and entity-based SEO.
Proficiency with Semrush, Profound, and related AI search analysis tools.
Light coding ability in Python, along with HTML/CSS proficiency.
Contributions to frameworks, tools, or thought leadership in SEO or AI.

Remote Workplace. You have the option to work at our office in Boston or remotely in the United States.
Paid Time Off. Receive generous paid vacation benefits that increase each year you’re with us, 12 Company Holidays, and Summer Fridays from Memorial Day through Labor Day.
401K + Match. 401K plan with 4% Safe Harbor employer match after one year of employment and financial literacy services provided through our retirement provider.
Life Insurance Benefit. No-cost coverage to ensure peace of mind for your family.
Short Term Disability Benefit. We've got you covered if you need to be OOO with an illness or injury that keeps you out of work.
Healthcare. Choose from several competitive healthcare plans for you and your family with 80% employer coverage for all medical and dental premiums, 100% employer coverage for vision, and the option to participate in the FSA program.
Commuter Benefits. Allocate pre-tax funds towards your commute to save up to 40% per year in transportation expenses.
Continuing Education. Receive a personal budget to attend events and conferences.

Senior AI Search Specialist