Responsibilities

• Own end-to-end conversion tracking for platforms including Google Ads, Microsoft Ads, Meta, LinkedIn, TikTok, and others, including pixel and tag deployment, enhanced conversions, Conversions API integrations, and offline conversion imports.
• Lead the full range of Google Tag Manager capability across web and server containers: tag, trigger, and variable architecture, trigger groups, custom HTML tags, custom JavaScript and data layer variables, lookup and RegEx tables, custom templates, tag sequencing and firing priority, folders, workspaces, environments, version control, and container import and export.
• Design and implement server-side tagging in GTM, including client and transformation configuration, first-party data collection, and migration of vendor tags from web to server containers.
• Author data layer specifications for client development teams and configure custom event tracking, including ecommerce schemas, where the data layer does not yet exist.
• Ensure accurate tracking in GA4, ad platforms, and CRM environments through robust QA and testing, including cross-domain tracking and conversion linker configuration.
• Own the agency QA standard for tag and event implementation across websites, landing pages, and media campaigns, including pre-launch and post-launch validation.
• Debug and resolve tracking issues using GTM preview mode, Google Tag Assistant, Chrome DevTools, Meta Pixel Helper, and platform diagnostics, and serve as the escalation point when others are stuck.
• Implement and validate Google Consent Mode v2 and consent-aware tag firing in partnership with the agency's consent management service line.
• Maintain tracking documentation, event taxonomies, naming conventions, and standardized UTM structures across the client portfolio.
• Govern data quality and privacy in the tag layer, including PII redaction and consent-state behavior.

Requirements

• 6+ years of experience in ad operations, digital analytics, or conversion tracking, with a track record of owning complex implementations end to end.
• Expert-level command of Google Tag Manager across web and server containers, including custom templates, custom JavaScript variables, lookup and RegEx tables, trigger groups, consent initialization, tag sequencing, workspaces, environments, versioning, and container import and export.
• Expert-level GA4 implementation experience, including custom events and dimensions, cross-domain measurement, Measurement Protocol, and attribution settings.
• Deep knowledge of major ad platforms and their tagging requirements, including enhanced conversions, Conversions API, UET, and offline conversion imports.
• Hands-on server-side tagging experience, including clients, transformations, and first-party data collection.
• Strong understanding of browser-based tracking, cookies, consent, and attribution principles, including Google Consent Mode v2 and the practical effects of privacy changes on measurement.
• Mastery of debugging tools including GTM preview mode, Google Tag Assistant, Chrome DevTools, and Meta Pixel Helper.
• Ability to write and modify JavaScript for custom tagging, data layer work, and enhanced ecommerce tracking, and to author data layer specifications developers can build from.
• Experience integrating tracking with CRMs or MAPs (e.g. HubSpot, Salesforce, Marketo), including offline conversion syncs.
• Working knowledge of consent management platforms (e.g. OneTrust, Cookiebot, Ketch) and privacy compliance considerations.

Benefits

• Remote Workplace. You have the option to work at our office in Boston or remotely in one of these states: AZ, CA, CO, CT, FL, ID, IL, KY, ME, MD, MA, MI, MO, NV, NH, NJ, NY, NC, SC, OH, OK, PA, RI, TN, TX, UT, VT, VA.
• Paid Time Off. Receive generous paid vacation benefits that increase each year you’re with us, 14 Company Holidays, and Summer Fridays from Memorial Day through Labor Day.
• 401K + Match. 401K plan with 4% Safe Harbor employer match after one year of employment and financial literacy services provided through our retirement provider.
• Life Insurance Benefit. No-cost coverage to ensure peace of mind for your family.
• Short Term Disability Benefit. We've got you covered if you need to be OOO with an illness or injury that keeps you out of work.
• Healthcare. Choose from several competitive healthcare plans for you and your family with 80% employer coverage for all medical and dental premiums, 100% employer coverage for vision, and the option to participate in the FSA program.
• Commuter Benefits. Allocate pre-tax funds towards your commute to save up to 40% per year in transportation expenses.
• Continuing Education. Access to monthly team-led webinars, exclusive 829-cohort based learning, digital course platforms, and funding opportunities to attend national conferences and events.