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Marketing jobs

33 marketing jobs

2 months ago

Senior Customer Marketing Manager

Avalara

USA (Remote)Full time$111K/yr – $215K/yr

3 months ago

Senior Marketing Automation Specialist

Avalara

Durham, NC (Remote)Full time

3 months ago

Senior Partner Marketing Manager

Avalara

Durham, NC (Remote)Full time

3 months ago

Senior Partner Marketing Manager

Avalara

Durham, NC (Remote)$136K/yr – $273K/yr

3 months ago

Marketing Automation Specialist

Avalara

USA (Remote)Full time

3 months ago

Marketing Automation Specialist

Avalara

USA (Remote)$88K/yr – $170K/yr

3 months ago

Senior Paid Media Manager

Avalara

USA (Remote)Full time

3 months ago

Senior Paid Search Manager

Avalara

USA (Remote)Full time

4 months ago

Director, Partner Marketing

Avalara

USA (Remote)Full time

5 months ago

Partner Programs Community Manager

Avalara

USA (Remote)Full time

5 months ago

Partner Programs Community Manager

Avalara

USA (Remote)

5 months ago

Senior Partner Marketing Manager

Avalara

Durham, NC (On-site)Full time

6 months ago

Senior Revenue Marketing Manager

Avalara

Durham, NC (On-site)Full time

All marketing roles in the US

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33 jobs

Senior Customer Marketing Manager

Avalara

USA (Remote)

$111K/yr - $215K/yrIn-houseFull-timeSenior level4+ years exp.

2 months ago

Senior Marketing Automation Specialist

Avalara

Durham, NC (Remote)

In-houseFull-timeSenior level5+ years exp.

3 months ago

Senior Partner Marketing Manager

Avalara

Durham, NC (Remote)

In-houseFull-timeSenior level8+ years exp.

3 months ago

Senior Partner Marketing Manager

Avalara

Durham, NC (Remote)

$136K/yr - $273K/yrIn-houseSenior level8+ years exp.

3 months ago

Marketing Automation Specialist

Avalara

USA (Remote)

In-houseFull-timeMid level3+ years exp.

3 months ago

Marketing Automation Specialist

Avalara

USA (Remote)

$88K/yr - $170K/yrIn-houseMid level3+ years exp.

3 months ago

Senior Paid Media Manager

Avalara

USA (Remote)

$93K/yr - $109K/yr (Est.)In-houseFull-timeSenior level7+ years exp.

3 months ago

Senior Paid Search Manager

Avalara

USA (Remote)

In-houseFull-timeSenior level7+ years exp.

3 months ago

Director, Partner Marketing

Avalara

USA (Remote)

In-houseFull-timeSenior level12+ years exp.

4 months ago

Partner Programs Community Manager

Avalara

USA (Remote)

In-houseFull-timeMid level6+ years exp.

5 months ago

Partner Programs Community Manager

Avalara

USA (Remote)

In-houseSenior level6+ years exp.

5 months ago

Senior Partner Marketing Manager

Avalara

Durham, NC (On-site)

In-houseFull-timeSenior level6+ years exp.

5 months ago

Senior Revenue Marketing Manager

Avalara

Durham, NC (On-site)

In-houseFull-timeSenior level5+ years exp.

6 months ago

Avalara

Senior Customer Marketing Manager

USA (Remote)

$111K/yr – $215K/yrSenior Level4+ years expFull time

Posted 2 months ago

Job Summary

Own the end-to-end enterprise demand-gen engine for product-led campaigns targeting named accounts, with a focus on onboarding, adoption, cross-sell, upsell, and renewal across ERP-heavy buyers.

Campaign Strategy: Own multi-product, lifecycle-aligned campaigns and surface expansion opportunities in 500M+ enterprise accounts.
Channel & ABX Execution: Own channel mix, personalized content, 1:1 and 1:many programs, and enterprise ABX orchestration with product messaging tied to enterprise outcomes.
Advocacy & Voice of Customer: Build references, case studies, and executive testimonials to fuel renewals, expansions, and competitive positioning.

Job Description

Campaign Strategy - Plan product-centric demand campaigns by lifecycle stage and product whitespace — onboarding, adoption, cross-sell, upsell, and renewal — aligned to the profiles of $500M+ enterprise accounts managing multi-entity, multi-jurisdiction tax obligations
Identify which Avalara product or module to put in front of each account next, using ERP connector data, usage signals, health scores, and whitespace analysis to close adoption gaps and surface expansion opportunity (e.g., ECM Premium, E-Invoicing & Live Reporting, Tax Research, Use Tax, Property Tax, Business Licenses)
Align campaign priorities to enterprise buying triggers — ERP transformations, M&A activity, geographic expansion, and regulatory change
Partner with Product Marketing, Customer Success, and Renewals to prioritize at-risk and expansion-ready named accounts using health score, NPS, and contract milestone data
Campaign Execution - Own full execution of product-led demand campaigns targeting named enterprise accounts, ensuring timely launch, QA, and readiness with minimal oversight
Manage always-on nurture programs (ERP onboarding, product adoption, renewal reminders) alongside targeted, product-specific cross-sell and upsell campaigns mapped to attach and multi-product expansion goals
Coordinate closely with Product Marketing and Content to ensure campaign messaging connects each product's capabilities to enterprise outcomes: audit risk reduction, multi-entity compliance governance, ERP cost of ownership, and productivity for tax teams
Support the enterprise ABX tiered model — from 1:1 strategic programs for top accounts to 1:many scaled programs across the broader named account base — ensuring each tier receives the right level of personalization and product relevance
Channel Strategy - Refine the enterprise channel mix — including email, in-product, executive roundtables, customer advisory board (CAB) touchpoints, peer review sites (G2, TrustRadius), and community platforms
Coordinate with enterprise CAMs and field marketing to align activation timing with renewal cycles, ERP transformation timelines, and product expansion opportunities

Evaluate enterprise-specific channels such as customer advisory groups, executive briefing programs, and partner-ecosystem events for their ability to surface demand and deepen product engagement among key personas
Channel Execution - Own channel execution prep across campaigns, ensuring named-account targeting, product-specific content, and communication sequencing are deployment-ready and consistent with account ownership and status
Manage customer reference, case study, and testimonial workflows that highlight enterprise-grade outcomes — audit readiness, multi-entity control, ERP integration ROI — from identification through publication
Ensure outreach is coordinated with CAMs and CSMs to prevent conflicting or duplicate communication to high-value named accounts
Customer Advocacy & Voice of Customer - Build and manage an enterprise reference and advocacy program — including case studies, peer reviews, executive testimonials, and speaking opportunities
Use NPS, CSAT, and enterprise customer feedback to shape campaign content, identify advocacy candidates, and flag accounts ready for product expansion or willing to serve as references in competitive displacement situations
Support the Enterprise Customer Advisory Board and other executive engagement programs that deepen product adoption and position Avalara as a strategic compliance infrastructure partner — not just a point solution
AI-Based Technology Skills - Work across Gainsight, Salesforce, Marketo, and Power BI to manage enterprise demand campaigns and track product usage, account health, and renewal risk at the named-account level
Apply AI for account-level content personalization, ERP-signal-based segmentation, product-fit scoring, and campaign optimization across the enterprise base
Partner with Marketing Ops to ensure tools are configured to support product-led demand generation, named-account workflows, and enterprise lifecycle needs — including integration with the 6sense intent data driving the enterprise ABX model

Avalara

3.5 Glassdoor

Avalara is the agentic tax and compliance leader. For more than two decades, Avalara has developed one of the most expansive libraries of tax content and integrations in the industry, supporting over 43,000 businesses and government entities across more than 75 countries. The company's purpose-built AI agents automate end-to-end compliance processes with greater precision, from tax calculations and return filings to exemption certificate management and beyond. For more information, visit Avalara.com.

Founded in 2004

Durham, North Carolina, USA

5.8K employees (240 in marketing)

www.avalara.com

60% recommend to a friend

68% CEO approval

Salaries

Posted range

$111K/yr – $215K/yr

Taken straight from the job posting.

See all Avalara salaries

Marketing Team

Marketing Team Size

187 (3% of company)

Median Career Experience

17 years

Median Tenure

5.1 years

Marketing Roles Posted (Last 30 Days)

People

HR / Recruitment

Matt E.

Talent Brand and Marketing Manager

At the company for 3 years 9 months

Marketing Leadership

Adrianna Burrows

Chief Marketing Officer

At the company for 1 year 1 month

Christyn Putulowski

Vice President, Revenue Marketing

At the company for 1 year 1 month

Kael Kelly

VP Marketing Operations and Growth Marketing

At the company for 13 years 10 months

Satish Kumar

Vice President Product Marketing

At the company for 4 years 7 months

Funding

Total Funding

$841M

Last Raise

$500M

Private Equity, 4 months ago

Funding History

Nov 2025
Private Equity • $500M
Jan 2023
Private Equity
Oct 2022
Post IPO Debt • $38.6K

Traffic Signals

Monthly Visitors

1.9M

Monthly Google Ads Budget

$962.4K

Traffic Source Mix

37.7%

Direct

55%

Referral

5.3%

Social

0.6%

Paid

1.3%

Headcount Trend

Current headcount: ~5.8K

Recent News

Avalara Named a 2026 Buyer's Choice Award Winner by TrustRadius

Nov 19, 2025 • Yahoo Finance

Avalara Named a 2026 Buyer's Choice Award Winner by TrustRadius

Nov 19, 2025 • WV News

Avalara Named a 2026 Buyer's Choice Award Winner by TrustRadius

Nov 19, 2025 • PR Newswire

Links

www.avalara.com

X (Twitter)

Crunchbase

Campaign Strategy - Plan product-centric demand campaigns by lifecycle stage and product whitespace — onboarding, adoption, cross-sell, upsell, and renewal — aligned to the profiles of $500M+ enterprise accounts managing multi-entity, multi-jurisdiction tax obligations
Identify which Avalara product or module to put in front of each account next, using ERP connector data, usage signals, health scores, and whitespace analysis to close adoption gaps and surface expansion opportunity (e.g., ECM Premium, E-Invoicing & Live Reporting, Tax Research, Use Tax, Property Tax, Business Licenses)
Align campaign priorities to enterprise buying triggers — ERP transformations, M&A activity, geographic expansion, and regulatory change
Partner with Product Marketing, Customer Success, and Renewals to prioritize at-risk and expansion-ready named accounts using health score, NPS, and contract milestone data
Campaign Execution - Own full execution of product-led demand campaigns targeting named enterprise accounts, ensuring timely launch, QA, and readiness with minimal oversight
Manage always-on nurture programs (ERP onboarding, product adoption, renewal reminders) alongside targeted, product-specific cross-sell and upsell campaigns mapped to attach and multi-product expansion goals
Coordinate closely with Product Marketing and Content to ensure campaign messaging connects each product's capabilities to enterprise outcomes: audit risk reduction, multi-entity compliance governance, ERP cost of ownership, and productivity for tax teams
Support the enterprise ABX tiered model — from 1:1 strategic programs for top accounts to 1:many scaled programs across the broader named account base — ensuring each tier receives the right level of personalization and product relevance
Channel Strategy - Refine the enterprise channel mix — including email, in-product, executive roundtables, customer advisory board (CAB) touchpoints, peer review sites (G2, TrustRadius), and community platforms
Coordinate with enterprise CAMs and field marketing to align activation timing with renewal cycles, ERP transformation timelines, and product expansion opportunities

Evaluate enterprise-specific channels such as customer advisory groups, executive briefing programs, and partner-ecosystem events for their ability to surface demand and deepen product engagement among key personas
Channel Execution - Own channel execution prep across campaigns, ensuring named-account targeting, product-specific content, and communication sequencing are deployment-ready and consistent with account ownership and status
Manage customer reference, case study, and testimonial workflows that highlight enterprise-grade outcomes — audit readiness, multi-entity control, ERP integration ROI — from identification through publication
Ensure outreach is coordinated with CAMs and CSMs to prevent conflicting or duplicate communication to high-value named accounts
Customer Advocacy & Voice of Customer - Build and manage an enterprise reference and advocacy program — including case studies, peer reviews, executive testimonials, and speaking opportunities
Use NPS, CSAT, and enterprise customer feedback to shape campaign content, identify advocacy candidates, and flag accounts ready for product expansion or willing to serve as references in competitive displacement situations
Support the Enterprise Customer Advisory Board and other executive engagement programs that deepen product adoption and position Avalara as a strategic compliance infrastructure partner — not just a point solution
AI-Based Technology Skills - Work across Gainsight, Salesforce, Marketo, and Power BI to manage enterprise demand campaigns and track product usage, account health, and renewal risk at the named-account level
Apply AI for account-level content personalization, ERP-signal-based segmentation, product-fit scoring, and campaign optimization across the enterprise base
Partner with Marketing Ops to ensure tools are configured to support product-led demand generation, named-account workflows, and enterprise lifecycle needs — including integration with the 6sense intent data driving the enterprise ABX model