Responsibilities

• Own and scale paid search performance
• You will own global paid search strategy across brand and non-brand campaigns
• You will optimize keyword strategy, audience targeting, and bidding approaches
• You will drive search performance across the full funnel from acquisition through pipeline and revenue outcomes
• You will identify and unlock new growth opportunities across search (e.g., new query segments, formats, markets)
• Drive data, measurement, and optimization
• You will analyze performance insights and communicate clear, recommendations to stakeholders
• You will leverage attribution, incrementality, and conversion data to inform investment decisions
• You will translate outcomes (pipeline, revenue) into search optimization strategies
• You will partner with Analytics and RevOps to improve signal quality and measurement accuracy

Requirements

• 7-10+ years in paid search or performance marketing
• Experience scaling search programs tied to pipeline and revenue
• Expertise in platforms like Google Ads and Bing, including bidding strategies and automation
• Experience with attribution, incrementality, and funnel metrics
• Experience managing large budgets with ROI accountability

Preferred

• You’ll bring experience using AI and AI-related technologies, ready to thrive here.
• You’ll apply AI every day to business challenges - improving efficiency, contributing solutions, and driving results for your team, our company, and our customers.
• You’ll grow with AI by staying curious about new trends and best practices, and by sharing what you learn so others can benefit too.

Benefits

• In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses.
• Health & Wellness Benefits vary by location but generally include private medical, life, and disability insurance.
• Inclusive culture and diversity: Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship.