Responsibilities

• You will build partner marketing campaigns aligned to partner segment, tier, and regional priorities, ensuring messaging reflects partner offerings and joint value propositions
• You will collaborate with Partner Managers and team members to build full-funnel campaign strategies that grow awareness, engagement, and conversion
• You will oversee execution of multi-touch partner campaigns, managing timelines, and content milestones to ensure high-quality launches
• You will develop and implement partner channel strategies by segment or partner type, aligning campaign motions (e.g., referral, co-sell, co-marketing) to our goals
• You will oversee in-channel activation plans for assigned campaigns, ensuring targeting, schedule, and sequencing align with partner expectations and program goals
• You will build referral and co-marketing campaigns using platforms such as Marketo, 6sense, Salesforce, and ON24, ensuring seamless integration across systems
• You will use AI tools to support audience segmentation, targeting, campaign optimization, and performance analysis
• You will partner with Marketing Operations to ensure tools and data flows support partner campaign execution and reporting needs
• You will build relationships with team members including Revenue Marketing and Strategic Alliances, ensuring agreement on campaign priorities and execution
• You will work directly with partner contacts to coordinate campaign execution, align expectations, and ensure delivery of joint initiatives

Requirements

• 8+ years of experience in B2B marketing, specifically in partner marketing with a focus on demand generation, or channel marketing within a SaaS environment
• Experience implementing partner marketing programs that contribute to pipeline generation and revenue outcomes
• Understanding of partner marketing motions, including referral, co-sell, and co-marketing programs
• Experience implementing multi-channel campaigns using marketing and sales platforms such as Marketo, Salesforce, 6sense, and webinar/event tools (e.g., ON24)
• Familiarity with applying AI tools for segmentation, targeting, and campaign optimization

Benefits

• Total Rewards
• In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses.
• Health & Wellness
• Benefits vary by location but generally include private medical, life, and disability insurance.
• Inclusive culture and diversity
• Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship.