Responsibilities

• Own the strategy, design, and execution of integrated, multi-channel partner campaigns including ABM, outbound, inbound, nurture, and partner enablement to drive acquisition and expansion within hyperscaler ecosystems
• Develop and execute joint marketing plans with AWS, GCP, and Azure that align to shared business priorities, pipeline goals, and MDF utilization
• Lead complex partner campaign deployments, ensuring alignment with partner SLAs, co-marketing requirements, and brand standards
• Define and refine joint value propositions in collaboration with Partner Management, Product Marketing, and Sales to deliver compelling, cloud-aligned messaging
• Own the channel strategy for hyperscaler programs, determining how to effectively activate campaigns across partner marketplaces, co-sell motions, and digital channels
• Collaborate with Field Marketing to align on flagship and regional events (including cloud partner events) to drive awareness, engagement, and pipeline
• Drive execution readiness across multiple stakeholders, proactively removing blockers and ensuring campaigns launch on time and at scale
• Monitor and analyze campaign performance using KPIs such as MQL to Opportunity conversion, pipeline contribution, and ROI
• Influence partner-sourced pipeline through co-marketing programs, enablement, and referral motions
• Track and report on partner program performance and ROI, delivering insights and recommendations to stakeholders in pipeline reviews and QBRs

Requirements

• 6–8 years of experience in B2B marketing, with at least 5 years in partner, channel, or ecosystem marketing
• Proven experience developing and executing partner-led campaigns that drive measurable pipeline and revenue outcomes
• Experience working with hyperscaler partners (AWS, Google Cloud, Microsoft Azure)
• Deep understanding of partner marketing motions, including co-sell, marketplace, MDF, and joint GTM planning
• Demonstrated ability to collaborate across Sales, Partner, Revenue Marketing, and Product Marketing teams to deliver integrated programs
• Hands-on experience with marketing and sales technology, including platforms such as Marketo, Salesforce, 6sense, and reporting tools like Power BI
• Experience using AI tools to scale content creation, improve targeting, and optimize campaign performance
• Strong analytical mindset with the ability to interpret funnel metrics, pipeline performance, and ROI to inform decisions
• Excellent project management, organizational, and prioritization skills with strong attention to detail
• Effective communicator with strong presentation skills and the ability to influence stakeholders at multiple levels

Benefits

• In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses.
• Benefits vary by location but generally include private medical, life, and disability insurance.
• Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship.