Own Brooklinens brand storytelling and creative platform across social and product, leading a multi-disciplinary team to blend cultural relevance with performance, while driving experimentation and platform-native storytelling.

Own creative direction and team leadership across Art Direction, Design, Copy, Content and Organic Social.
Lead a social-first storytelling engine from concept through execution that links Brand to Product and boosts engagement and affinity.
Collaborate with Brand Marketing, Growth, Retention, Merchandising, Product Design and E-commerce to align creative with business priorities and customer insights.

Job Description

Responsibilities

Build on and evolve Brooklinen’s creative platform and brand expression in close partnership with the CMO — ensuring the brand remains culturally relevant, creatively differentiated, and commercially impactful.
Lead and inspire a multidisciplinary creative team across Art Direction, Design, Copy, Content and Organic Social, fostering a highly collaborative, creatively ambitious, and experimentation-driven environment.
Champion a social-first creative approach, developing ideas designed to travel fluidly across TikTok, Instagram, Paid/Organic Social, Influencer, CTV, Email, Retail, and IRL experiences — not simply adapting traditional campaigns into social formats.
Drive innovative creative development from concept through execution, ensuring ideas are strategically and consumer grounded, culturally resonant, visually compelling, and performance-minded.
Push Brooklinen’s storytelling and content ecosystem forward through AI, emerging formats, creators, partnerships, trends, and platform behaviors — with a strong understanding of how consumers engage with brands today.
Lead the development of breakthrough campaigns and social-native storytelling that connect Brand to Product and increase product consideration, engagement, and brand affinity.
Partner closely with Brand Marketing, Growth, Retention, Merchandising, Product Design, and E-commerce teams to ensure creative is aligned to both business priorities and customer insights.
Lead and manage Ecommerce photography and creative experience on site.
Work closely with the Director of Brand Operations to prioritize initiatives, manage workflows, and optimize team resourcing in a fast-moving environment.
Build a culture of creative experimentation and learning — leveraging testing, audience insights, platform analytics, and performance data to continuously improve creative effectiveness.

Brooklinen

3.4 Glassdoor

It all started with a great bed.Founded in Brooklyn in 2014, we disrupted the bedding industry with premium, hotel-quality sheets and towels at accessible prices, direct to your door. Over a decade in, we’re still combining creative design with premium fabrics from the best manufacturers so our bedding, bath, and home accessories work for the way you really live.While our roots are online, you can also find us IRL at our eight (and counting) retail locations across the country.

Founded in 2014

Brooklyn, New York, USA

172 employees (42 in marketing)

www.brooklinen.com

44% recommend to a friend

Traffic Signals

Monthly Visitors

2.8M

Monthly Google Ads Budget

$414.7K

Traffic Source Mix

31.1%

Direct

58.6%

Referral

5.8%

Social

2.8%

Paid

1.5%

Headcount Trend

Current headcount: ~172

Marketing Team

Marketing Team Size

33 (19% of company)

Funding

Total Funding

$60M

Last Raise

$50M

Private Equity, 5 years ago

Funding History

Jun 2021
Private Equity
Mar 2020
Series B • $50M
Mar 2017
Series A • $10M

Marketing jobs

VP, Creative Director

Senior Manager, Search (Paid & Organic)

Senior Product Marketing Manager

Director, Digital Commerce

All marketing roles in the US

All marketing roles in the US

VP, Creative Director

Senior Manager, Search (Paid & Organic)

Senior Product Marketing Manager

Director, Digital Commerce

VP, Creative Director

Top 1% of applicants do these two things.

Job Summary

Job Description

Responsibilities

Brooklinen

Traffic Signals

Headcount Trend

Marketing Team

Funding

Funding History

Recent News

All marketing roles in the US

All marketing roles in the US

VP, Creative Director

Senior Manager, Search (Paid & Organic)

Senior Product Marketing Manager

Director, Digital Commerce

VP, Creative Director

Top 1% of applicants do these two things.

Job Summary

Job Description

Responsibilities

Brooklinen

Traffic Signals

Headcount Trend

Marketing Team

Funding

Funding History

Recent News