Responsibilities

• You’ll play a pivotal role in evolving and disseminating the Brooklinen brand voice by writing clear, detailed copy that also embodies our personality
• Help execute ecomm campaigns on a quarterly basis (both product launches and promotional events) based off of larger marketing goals, advising on copy across our digital channels
• Responsible for writing and editing site copy including product descriptions for web; create keyword-rich content, tag lines and product descriptions to engage customers and optimize for SEO
• Work closely with our merchandising, marketing, and digital product teams to ensure all new product value props are clearly communicated for prospective and current customers
• Jump in on ad-hoc requests that may arise on other marketing channels (retention, growth, print) when needs arise
• Maintain the brand tone of voice across multiple channels, ensuring consistency in messaging while striving to push the boundaries and find new and clever ways to communicate with our customer

Requirements

• 3+ years of copy experience, with a minimum of 1 year in the ecommerce space.
• Writing experience in the interior design, textiles, home goods, or fashion space
• Prior experience writing product copy as well as marketing copy (ecomm, email, Meta, etc)
• Ability to adapt when working on a broad range of projects (e.g. knows the difference between a compelling subject line, witty social caption and an ecomm product description)
• Experience tailoring and differentiating between channels
• Skills in translating data and insights into creative execution
• Ability to action on feedback quickly and strategically
• Strong attention to detail in copyediting and proofreading
• SEO & SEM knowledge
• A smart, funny, super-organized, collaborative nature and enjoys wearing many hats - our perfect team member is someone who is as comfortable coming up with ideas as they are executing

Benefits

• Up to 100% medical, dental, and vision coverage (employee-only)
• Fertility & family-building support (up to $20,000 lifetime)
• 401(k) with a 4% company match
• 16 weeks fully paid parental leave
• 20 vacation days (25 after 5 years) plus year-round Summer Fridays
• Hybrid work schedule with two core in-office days (Tues–Thurs)
• Remote Thanksgiving week and remote last week of December
• Up to four additional remote weeks per year with approval
• 40% employee discount plus seasonal product allowance
• One Medical, Talkspace, and $1,000 per year via Joon for wellness