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Marketing jobs

13 marketing jobs

5 days ago

Senior Specialist, Demand Generation

SHRM

Alexandria, VA (Hybrid)Full time$83K/yr – $100K/yr

5 weeks ago

Specialist, Brand

SHRM

Alexandria, VA (Hybrid)Full time$70K/yr – $83K/yr

6 weeks ago

Manager, Lifecycle Marketing

SHRM

Alexandria, VA (Hybrid)Full time$110K/yr – $130K/yr

2 months ago

Specialist, Integrated Content Production

SHRM

Alexandria, VA (Hybrid)Full time$70K/yr – $85K/yr

2 months ago

Senior Specialist, Performance Ad Copywriter

SHRM

Alexandria, VA (Hybrid)Full time$85K/yr – $98K/yr

3 months ago

Director, Community Engagement & Strategic Content

SHRM

Alexandria, VA (Hybrid)Full time$105K/yr – $132K/yr

3 months ago

Senior Specialist, Performance Marketing Optimization

SHRM

Alexandria, VA (Hybrid)Full time$85K/yr – $100K/yr

3 months ago

Senior Specialist, Media Relations

SHRM

Alexandria, VA (Hybrid)Full time$85K/yr – $100K/yr

3 months ago

Director, B2B Performance Marketing

SHRM

Alexandria, VA (Hybrid)Full time$140K/yr – $165K/yr

3 months ago

Senior Specialist, Performance Copywriter

SHRM

Alexandria, VA (Hybrid)Full time$85K/yr – $98K/yr

3 months ago

Lead, Paid Media

SHRM

Alexandria, VA (Hybrid)Full time$100K/yr – $118K/yr

4 months ago

Intern, Demand Generation

SHRM

Alexandria, VA (Hybrid)Volunteer

4 months ago

Specialist, Media Relations

SHRM

Alexandria, VA (Hybrid)Full time$70K/yr – $85K/yr

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13 jobs

Senior Specialist, Demand Generation

SHRM

Alexandria, VA (Hybrid)

$83K/yr - $100K/yrIn-houseFull-timeSenior level5+ years exp.

5 days ago

Specialist, Brand

SHRM

Alexandria, VA (Hybrid)

$70K/yr - $83K/yrIn-houseFull-timeMid level3+ years exp.

5 weeks ago

Manager, Lifecycle Marketing

SHRM

Alexandria, VA (Hybrid)

$110K/yr - $130K/yrIn-houseFull-timeManager7+ years exp.

6 weeks ago

Specialist, Integrated Content Production

SHRM

Alexandria, VA (Hybrid)

$70K/yr - $85K/yrIn-houseFull-timeMid level3+ years exp.

2 months ago

Senior Specialist, Performance Ad Copywriter

SHRM

Alexandria, VA (Hybrid)

$85K/yr - $98K/yrIn-houseFull-timeSenior level5+ years exp.

2 months ago

Director, Community Engagement & Strategic Content

SHRM

Alexandria, VA (Hybrid)

$105K/yr - $132K/yrIn-houseFull-timeDirector/executive10+ years exp.

3 months ago

Senior Specialist, Performance Marketing Optimization

SHRM

Alexandria, VA (Hybrid)

$85K/yr - $100K/yrIn-houseFull-timeSenior level4+ years exp.

3 months ago

Senior Specialist, Media Relations

SHRM

Alexandria, VA (Hybrid)

$85K/yr - $100K/yrIn-houseFull-timeSenior level5+ years exp.

3 months ago

Director, B2B Performance Marketing

SHRM

Alexandria, VA (Hybrid)

$140K/yr - $165K/yrIn-houseFull-timeDirector/executive12+ years exp.

3 months ago

Senior Specialist, Performance Copywriter

SHRM

Alexandria, VA (Hybrid)

$85K/yr - $98K/yrIn-houseFull-timeSenior level5+ years exp.

3 months ago

Lead, Paid Media

SHRM

Alexandria, VA (Hybrid)

$100K/yr - $118K/yrIn-houseFull-timeSenior level7+ years exp.

3 months ago

Intern, Demand Generation

SHRM

Alexandria, VA (Hybrid)

In-houseVolunteerIntern/new grad

4 months ago

Specialist, Media Relations

SHRM

Alexandria, VA (Hybrid)

$70K/yr - $85K/yrIn-houseFull-timeMid level3+ years exp.

4 months ago

SHRM

Senior Specialist, Demand Generation

Alexandria, VA (Hybrid)

$83K/yr – $100K/yrSenior Level5+ years expFull time

Posted 5 days ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own end-to-end multi-channel demand generation programs, ABM initiatives, and data-driven optimization across Adobe Experience Cloud, Salesforce, and related Martech to drive pipeline and win rates.

Lead campaign design and execution across email, landing pages, forms, and automations.
Collaborate with Engine, Sales, and Analytics to ensure integrated journeys, data governance, and reporting.
Coach teams on automation, data operations, and best practices to raise lead quality and efficiency.

Job Description

Responsibilities

Execute and optimize multi-channel demand generation campaigns using marketing automation, data segmentation, and behavioral targeting to drive measurable engagement and pipeline growth.
Collaborate with the Adobe Engine teams to ensure campaign activations align with automated journeys, personalization strategies, and data-governance best practices.
Manage audience segmentation and lifecycle workflows across Adobe Journey Optimizer (AJO), Marketo, and Salesforce to ensure seamless targeting, lead flow, and data integrity.
Develop, test, and deploy campaign assets (emails, landing pages, forms, automations) with precision and alignment to brand and audience standards.
Partner with Revenue Enablement and Analytics teams to share insights, improve lead quality, and close the feedback loop between marketing performance and sales results.
Analyze campaign and audience performance data to identify optimization opportunities, create reports, and deliver actionable insights to stakeholders.
Build and maintain integrations between marketing technology systems (Adobe Experience Cloud, Salesforce, etc.) to streamline workflows and enhance data accuracy.
Support ABM and intent-based initiatives through audience selection, dynamic personalization, and reporting.
Contribute to post-campaign reviews by documenting learnings, performance outcomes, and improvement recommendations across the Pod.
Leverage AI and automation tools to improve targeting, content delivery, and campaign efficiency.

Requirements

Bachelor’s degree in business administration, marketing, or relevant equivalent experience in lieu of degree.
Five (5) or more years of experience in demand generation, account-based marketing or digital marketing.
Certifications in the Adobe Experience tools are a plus.
Deep understanding of marketing automation operations, including workflow design, audience segmentation, and data management.
Demonstrated ability to collaborate cross-functionally with Adobe Engine, Sales, and Analytics teams to ensure campaigns, data, and reporting are fully integrated.
Proficiency in Adobe Experience Cloud (AJO, Marketo), Salesforce, and analytics tools to execute and measure campaigns across multiple touchpoints.
Analytical and data-curious mindset, with the ability to interpret campaign results and recommend optimizations that drive conversion and ROI.
Experience supporting account-based and intent-driven marketing initiatives through personalization and audience targeting.
Strong project management and prioritization skills; capable of managing concurrent programs with accuracy and attention to detail.
Excellent collaboration and communication skills, with the ability to translate technical processes into clear business insights.

Preferred

Certifications in the Adobe Experience tools are a plus.

Benefits

professional growth and development, health, dental, vision, well-being, health savings, flexible spending, retirement, open leave, and annual discretionary bonus and incentives.

SHRM

4.3 Glassdoor

SHRM is a member-driven catalyst for creating better workplaces where people and businesses thrive together. As the trusted authority on all things work, SHRM is the foremost expert, researcher, advocate, and thought leader on issues and innovations impacting today’s evolving workplaces. With nearly 340,000 members in 180 countries, SHRM touches the lives of more than 362 million workers and their families globally. Discover more at SHRM.org.Connect with us on Instagram, Twitter, and Facebook, too.•instagram.com/shrmofficial•twitter.com/shrm/•facebook.com/SHRMHQ/Privacy Policy: https://www.shrm.org/about-shrm/Pages/Privacy-Policy.aspx

Founded in 1948

Alexandria, Virginia, USA

2.3K employees (235 in marketing)

www.shrm.org

82% recommend to a friend

84% CEO approval