Responsibilities

• Build and maintain close relationships with a range of relevant reporters, editors, and producers, understanding their evolving interests and informational needs to ensure SHRM is frequently featured in their coverage.
• Lead writing and editing of compelling media-related materials including, but not limited to, pitches, messaging, press releases, media advisories, statements, op-eds, and executive quotes.
• Manage incoming media inquiries on a timely basis by determining relevance, recommending appropriate response, and navigating internal approvals.
• Identify actionable trends from the news cycle and ensure accurate representation of SHRM messaging and research.
• Develop media opportunities around SHRM events, conferences, and executive travel.
• Provide guidance to SHRM executives on preparation for interviews, including on messaging and modalities of broadcast media engagements.
• Propose new strategies and tactics to enhance SHRM's media profile.
• Collaborate across SHRM and our external partners, utilizing our combined resources and expertise to surpass our communications goals.

Requirements

• Bachelor’s degree or equivalent relevant experience.
• 3-5 years of progressively complex experience in media relations or as a member of the media.
• Eager to work in a fast-paced environment and able to manage a diverse workload with competing deadlines.
• Able to write strong, succinct copy that requires minimal edits, including optimizing SHRM materials for consumption by journalists.
• Extensive knowledge of effective media strategies and planning; experience working in the news industry is a plus.
• Voracious consumer of news from a wide array of outlets, bringing a strong understanding of their unique editorial preferences.
• Demonstrates keen analytical skills, identifying and summarizing emerging media trends.
• Ability to multi-task and adhere to tight deadlines with attention to detail.

Preferred

• Policy media experience is a +.

Benefits

• SHRM offers a competitive and comprehensive total rewards package.
• professional growth and development, health, dental, vision, well-being, health savings, flexible spending, retirement, open leave, and annual discretionary bonus and incentives.