Senior Specialist, Performance Copywriter at SHRM | Alexandria, VA | $85K/yr – $98K/yr

Senior Specialist, Performance Copywriter

Alexandria, VA (Hybrid)

$85K/yr – $98K/yrSenior Level5+ years expFull time

Posted 5 months ago

Job Summary

Drive performance copywriting for paid media and direct digital campaigns, translating complex services into fast-scrolling, conversion-focused copy.

Write copy for ads, SMS, and email campaigns that convert.
Must-have: 5+ years in performance copywriting with conversion metrics.
Standout: AI-enabled workflow improvements and rapid testing.

Job Description

Responsibilities

Write Compelling Copy: Craft scroll-stopping ad copy, hooks, headlines, and calls to action for paid social and digital placements.
Develop Campaigns: Build high-converting SMS and email campaigns that connect with reader emotions and inspire positive action.
Demonstrate Strategic Agility: Apply industry trends to improve team processes, identify emerging challenges, and connect your daily writing tasks to broader business goals.
Lead With Influence: Communicate effectively across creative, marketing, product, and brand teams. Use diverse perspectives to solve problems and support a collaborative environment.
Make Data-Informed Decisions: Test, iterate, and optimize copy continuously based on performance data, such as click-through rates and conversion rates.
Align Messaging: Ensure all copy matches the funnel stage and buyer intent. Translate service-based offerings into empathetic, relatable solutions
Translate Complex Offerings: Turn services, frameworks, and enterprise solutions into clear business outcomes, such as growth, efficiency, and risk reduction.
Other duties as assigned.

Requirements

Bachelor's degree in Journalism, Communications, Business, or a related field.
At least 5 years of progressively complex experience in a performance copywriting role, ideally with medium to large brands.
A proven track record of writing copy tied directly to conversion metrics, such as clicks, leads, and revenue.
A deep understanding of digital buyer behavior, fast-scroll reading patterns, and A/B testing.
High proficiency in using artificial intelligence tools to speed up workflows and improve work quality. We believe AI amplifies human capability.
Strong ability to absorb and synthesize large amounts of information into a few clear points.
Comfort working with changing targets and the ability to operate at a fast pace without dropping quality.
Excellent project and time management skills to ensure you always hit your deadlines.
An entrepreneurial spirit and a habit of taking the initiative to develop new ideas, find collaboration opportunities, and navigate ambiguity
Writing concise, high-impact copy that converts in seconds.

Benefits

SHRM offers a competitive and comprehensive total rewards package.
benefits for this position include professional growth and development, health, dental, vision, well-being, health savings, flexible spending, retirement, open leave, and annual discretionary bonus and incentives

SHRM

4.3 Glassdoor

SHRM is a member-driven catalyst for creating better workplaces where people and businesses thrive together. As the trusted authority on all things work, SHRM is the foremost expert, researcher, advocate, and thought leader on issues and innovations impacting today’s evolving workplaces. With nearly 340,000 members in 180 countries, SHRM touches the lives of more than 362 million workers and their families globally. Discover more at SHRM.org.Connect with us on Instagram, Twitter, and Facebook, too.•instagram.com/shrmofficial•twitter.com/shrm/•facebook.com/SHRMHQ/Privacy Policy: https://www.shrm.org/about-shrm/Pages/Privacy-Policy.aspx

Founded in 1948

Alexandria, Virginia, USA

2.3K employees (235 in marketing)

www.shrm.org

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