Lead, Paid Media at SHRM | Alexandria, VA | $100K/yr – $118K/yr

Lead, Paid Media

Alexandria, VA (Hybrid)

$100K/yr – $118K/yrSenior Level7+ years expFull time

Posted 5 months ago

Job Summary

Drive paid media campaigns for SHRM across search, social, display, and programmatic channels with budget oversight and agency coordination.

Must-have: 7+ years of hands-on paid media experience with leadership
Standout: multi-channel budget ownership and cross-functional collaboration
Agency partnerships and cross-team alignment are core

Job Description

Responsibilities

Execute and oversee paid media campaigns end-to-end across paid search, paid social, display, and programmatic channels.
Translate high-level paid media strategies into actionable plans for Specialists and agency partners.
Coordinate campaign launches with internal teams and external partners, ensuring seamless workflows and accountability.
Provide oversight of budget pacing, reallocations, and reporting to maintain efficiency and prevent overspend.
Serve as the primary point of contact (POC) for SHRM with paid media agencies and internal partners, fostering accountability and escalating issues or opportunities as needed.
Manage day-to-day relationships with multiple paid media partners, ensuring alignment on objectives, campaign execution, deliverables, and compliance with SHRM brand standards.
Monitor KPIs across all paid channels, providing timely updates and actionable recommendations to internal teams and leadership.
Ensure the team maintains reporting cadences and delivers clear, data-driven insights.
Leverage tools such as Monday.com, Customer Journey Analytics (CJA), and Datorama for workflow management, analysis, and reporting.
Collaborate cross-functionally with Growth Marketing, Content, SEO, and Analytics teams to integrate paid media into broader marketing efforts.

Requirements

7+ years of progressive experience in paid media, including hands-on channel management and team or project leadership.
Bachelor's degree in Business Administration, Marketing, or a related field — or equivalent professional experience in lieu of degree.
Demonstrated experience managing large-scale, multi-million-dollar paid media budgets across multiple channels.

Nice To Have

Experience working with or managing paid media agency relationships preferred.
Google Ads or Microsoft Advertising certification.
Meta Blueprint certification.
Adobe Experience Cloud / Adobe Advertising certifications are a plus.
Familiarity with Monday.com, Customer Journey Analytics (CJA), and Datorama.

Benefits

The benefits for this position include professional growth and development, health, dental, vision, well-being, health savings, flexible spending, retirement, open leave, and annual discretionary bonus and incentives

SHRM

4.3 Glassdoor

SHRM is a member-driven catalyst for creating better workplaces where people and businesses thrive together. As the trusted authority on all things work, SHRM is the foremost expert, researcher, advocate, and thought leader on issues and innovations impacting today’s evolving workplaces. With nearly 340,000 members in 180 countries, SHRM touches the lives of more than 362 million workers and their families globally. Discover more at SHRM.org.Connect with us on Instagram, Twitter, and Facebook, too.•instagram.com/shrmofficial•twitter.com/shrm/•facebook.com/SHRMHQ/Privacy Policy: https://www.shrm.org/about-shrm/Pages/Privacy-Policy.aspx

Founded in 1948

Alexandria, Virginia, USA

2.3K employees (235 in marketing)

www.shrm.org

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84% CEO approval