Responsibilities

• Coordinate end-to-end campaign trafficking, scheduling, and deployment across digital, email and social channels.
• Serve as the primary liaison between Performance Marketing, Growth Marketing, Creative, and Martech teams to ensure alignment on deliverables, timelines, and priorities.
• Collaborate with creative and copy teams to ensure assets and messaging are tailored for each channel and audience segment.
• Partner with Journey and Martech leads to ensure campaign assets align with targeting, personalization, and automation strategies in AJO, Marketo, and other platforms.
• Support integrated campaign launches by coordinating final QA, approvals, and deployment readiness across teams.
• Track and communicate campaign performance insights and learnings to stakeholders; contribute to post-launch reporting.
• Maintain and document trafficking processes, ensuring consistency, transparency, and continuous improvement in activation workflows.
• Stay current on digital and channel marketing trends, applying best practices to optimize performance and efficiency.

Requirements

• Bachelor’s degree in Marketing, Communications, or Business preferred or relevant equivalent experience in lieu of degree.
• Five (5) or more years of experience in channel marketing, campaign management, or marketing operations.
• Experience coordinating cross-functional teams in a fast-paced, deadline-driven environment.
• Working knowledge of Adobe Experience Cloud, Adobe Journey Optimizer (AJO), Marketo, and project management tools preferred.
• Strong understanding of omnichannel campaign management, including email, paid, web, and social.
• Excellent organizational and time management skills with an ability to manage multiple projects simultaneously.
• Clear and proactive communicator with strong stakeholder management skills.
• Working knowledge of marketing automation, CRM, and analytics tools. Marketo a plus.
• Keen attention to detail and process discipline.
• Collaborative team player who thrives in a matrixed, fast-paced environment.

Benefits

• SHRM offers a competitive and comprehensive total rewards package. The benefits for this position include professional growth and development, health, dental, vision, well-being, health savings, flexible spending, retirement, open leave, and annual discretionary bonus and incentives.