Responsibilities

• Serves as communication liaison for all Marketing initiatives (including, but not limited to, brand, product, and retailer initiatives), Sales, and Incentives programs between the DSMs and zone retailers.
• Leads and maintains responsibility for retailers' enrollment and engagement in Subaru Marketing programs including Love Promise and Relationship and Owner programs. Works closely with Zone retailers regarding program activation and provides direction and counsel to retailers regarding marketing efforts.
• Provides Zone Marketing direction regarding understanding and applying Marketing resources to the District Managers. Provides zone intelligence and strategies to the marketing support partners including the Carmichael Lynch, Dealer.com, Shift Digital, and Care Connect field teams.
• Manages zone portion of the budgets for the Regional Discretionary Fund (RDF) incentives, media spend, marketing promotions, and selling expenses; works with Regional Marketing Manager and National Incentives Program Manager (in Sales) for budget management. Communicates national and regional incentive programs and sales challenges to retailers and District Managers. Develops and communicates programs as needed.
• Works with DSMs and Zone retailers to efficiently utilize the Subaru Advertising Fund (SAF). Helps retailers within the Zone build out their Love Promise plans by having them develop promotional plans.
• Provides guidance and oversight from a Zone perspective and works directly (on site) with retailers on retailer Marketing messaging and communication channels, as well as works with retailers on merchandising (such as having them display point of purchase [POP] merchandise that is relevant, correct, and connected to community partners) to ensure alignment with Subaru Marketing strategy.
• Maintains responsibility for Zone Marketing event activation and management, including planning, budgeting, staffing, setup, and logistics.
• Partners with SOA Experiential Marketing, Motorsports Marketing, and Auto Show teams to implement and execute Subaru Marketing events and initiatives.
• Keeps the Zone aligned with national policies and regional strategies to maximize retailer engagement and campaign effectiveness.