Responsibilities

• Video Packaging (Primary Lever)
• Own titles and thumbnails end-to-end for every upload
• Develop high-CTR title frameworks driven by curiosity, urgency, and narrative tension
• Direct thumbnail concepts including message hierarchy, visual contrast, and click triggers
• Run structured A/B testing on titles and thumbnails to optimise CTR
• Iterate rapidly based on performance data to continuously improve packaging
• Discovery-Led Growth
• Build strategies that consistently drive non-subscriber viewership
• Scale content through Browse and Suggested traffic
• Create repeatable formats that expand reach beyond the existing audience

Requirements

• Direct contribution to measurable channel growth
• Experience working on long-form YouTube content
• Strong CTR and retention optimisation capability
• Hands-on ownership of packaging decisions
• 3 to 4 years of experience in marketing.
• Windows 11 operating system or MacOS 13+
• 256GB Storage space - minimum
• 8-16GB RAM - minimum
• Dual Core CPU - minimum
• Camera: HD Webcam (720p)
• Headset: Noise canceling (preferably)
• Internet Speed: 50 Mbps - minimum

Benefits

• Highly Competitive Salary
• 28 days of paid time offs per year
• Clear path for career growth and development
• Location: Remote
• Job Type: Full-Time | Day Shift (Sydney, Australia Time Zone)