YouTube Packaging Strategist

USA (Remote)

Salary Not AvailableMid Level2+ years expContract

Posted 4 months ago

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Job Summary

Drive YouTube packaging strategy, shaping thumbnail/title hooks across diverse niches with rapid remote collaboration.

  • Must-have: 2+ years in YouTube ideation/strategy with proven channel or agency impact.
  • Standout: Strong YouTube packaging knowledge and ability to adapt to trends and audiences.

Job Description

Responsibilities

  • Lead packaging strategy for our clients across a wide range of videos and content niches.
  • Develop strong packaging concept directions (thumbnail + title) for client videos, exploring multiple angles per video
  • Ensure thumbnail, title, and hook are aligned for maximum packaging impact
  • Create thumbnail mockups using AI to visually communicate concept directions
  • Collaborate with designers to clearly communicate concepts and creative direction
  • Stay sharp on YouTube trends, algorithm shifts, and what's driving attention
  • Work effectively across a wide range of YouTube niches, adapting strategy to different audiences and content styles

Requirements

  • 2+ years of ideation or strategy work in the YouTube industry, or experience working for a channel or agency
  • Proven track record working within the YouTube sector (essential)
  • Strong understanding of YouTube packaging, metrics, and what makes content perform
  • Sharp title writing skills with a clear understanding of how language drives clicks
  • Strong knowledge of proven thumbnail formats and what consistently performs on YouTube
  • Solid grasp of design fundamentals such as composition, visual hierarchy, contrast, and visual clarity
  • Reliable, communicative, and comfortable working at a high pace remotely
  • Based in the United States

Preferred

  • Freepik AI experience is a plus
  • Figma experience is a plus
Antioch Creative logo

Antioch Creative

At Antioch Creative, we believe thumbnail design is more than just visuals — it’s strategic storytelling. We specialize in YouTube packaging, thumbnail design, and creative consulting that helps creators and brands capture attention, grow audiences, and achieve the reach they deserve.With billions of views generated, over 500 clients served, and more than a decade of combined creative experience, we’ve developed proven systems that consistently deliver results. Our clients span from household names to niche creators, representing an audience of 300M+ subscribers worldwide.What sets us apart:Global Reach - Audiences of 300M+ subscribers across every content genre.Proven & Consistent - Professional standards, reliable processes, and lasting partnerships.Audience-Focused - Unique creative solutions designed to resonate with your viewers.For All Creators - From top YouTubers to rising voices, we help creators thrive.Our mission is simple - combine data-driven strategy with creative excellence to help creators and brands stand out, scale, and succeed.

Founded in 2024
New York, New York, USA
4 employees (2 in marketing)

Headcount Trend

Current headcount: ~4

Marketing Team

Marketing Team Size
1 (25% of company)