Responsibilities

• Building, launching, managing, and scaling YouTube campaigns
• Testing audiences, creatives, hooks, offers, and landing pages
• Monitoring CPL, CPA, conversion rates, spend, lead quality, and overall campaign performance
• Finding opportunities to scale winning campaigns
• Troubleshooting campaigns when performance drops
• Working directly with our creative team on new video concepts, hooks, scripts, and angles
• Using campaign data to help decide what creative we should test next
• Researching competitors and new opportunities
• Managing multiple campaigns and markets at once
• Keeping tests and results organized so we know what worked, what didn’t, and what we’re testing next

Requirements

• 2+ years of hands-on experience running YouTube Ads
• Experience managing and scaling performance-focused campaigns
• Strong understanding of Google Ads and YouTube campaign structures
• Experience managing meaningful monthly ad spend
• Strong understanding of direct-response marketing
• Comfortable working with numbers and making decisions based on performance data
• Good understanding of creative testing, hooks, messaging, and offers
• Experience managing multiple campaigns at once

Preferred

• Lead generation experience is strongly preferred
• Experience in legal, personal injury, or other high-value lead generation is a plus
• Ownership mindset

Benefits

• Health benefits
• Paid time off
• Conferences, coaching, and training opportunities
• The chance to work directly with experienced marketers