Responsibilities

• Channel Strategy and Growth - Build and manage a practical content plan for The Shopping Center Channel. - Research topics with strong audience potential while keeping the content grounded in RockStep’s real experience. - Develop titles and thumbnail concepts before production, not as an afterthought. - Track click-through rate, audience retention, watch time, returning viewers, subscriber growth, traffic sources, and other useful channel signals. - Run disciplined experiments with topics, titles, thumbnails, hooks, formats, and video length. - Turn analytics into specific changes for future videos. - Maintain a consistent publishing calendar without sacrificing quality. Pre-Production and Scripting - Work with RockStep’s marketing team, Lance Pederson, Andy Weiner, and other subject matter experts to develop video ideas. - Use ChatGPT, Claude, and other research tools to create outlines, first drafts, interview questions, and teleprompter-ready scripts. - Fact-check scripts and preserve the speaker’s natural voice, point of view, and expertise. - Plan B-roll, graphics, examples, and visual transitions before the shoot. - Prepare the set, teleprompter, lighting, audio, camera, and talent so recording sessions run efficiently. Production - Direct and film executives, team members, guests, property staff, and interview subjects. - Make people comfortable on camera and coach them toward clear, natural delivery. - Set up and operate cameras, microphones, teleprompters, lighting, and related production equipment. - Create professional results with a two-light setup or a single light when space and time are limited. - Capture original B-roll when useful and source licensed footage, images, and other assets that strengthen the story. - Film in the Houston office and occasionally at RockStep properties, conferences, or other locations. Editing, Packaging, and Publishing - Edit compelling long-form YouTube videos with strong pacing, clean audio, accurate color, B-roll, graphics, and motion where it helps the story. - Create Shorts and other clips from long-form videos, interviews, podcasts, presentations, and RockStep’s existing content library. - Design clear, high-contrast thumbnails that create curiosity without misleading the viewer. - Write and refine titles, descriptions, chapters, end screens, cards, playlists, and other publishing elements. - Upload, schedule, organize, and quality-check every video. - Keep project files, footage, graphics, templates, and finished assets organized and easy for the team to find. - Maintain RockStep’s cameras, audio gear, lighting, teleprompter, storage, and production software. Other RockStep Video Needs - The Shopping Center Channel is the first priority. As capacity allows, you may also produce: - Investor and property videos - Podcast and event clips - Paid and organic social videos - Sales and fundraising videos - Training and internal communications What Success Looks Like - The measure of this job is whether the right audience grows and keeps watching. - Success in this role includes: - Publishing one strong long-form YouTube video each week. - Producing multiple useful Shorts from long-form and existing content. - Improving topic selection, titles, thumbnails, opening hooks, and viewer retention through regular testing. - Increasing qualified views, watch time, returning viewers, and subscribers over time. - Building a repeatable workflow that takes each video from idea through performance review. - Helping RockStep identify the topics and formats that earn attention and build trust with investors and the retail real estate community. - Delivering secondary video projects without allowing them to displace the channel’s core publishing cadence.

Requirements

• A portfolio that shows strong shooting, editing, visual storytelling, and YouTube packaging. - Hands-on experience producing long-form YouTube videos and short-form clips. - Evidence that your work helped a channel grow. Be prepared to explain the starting point, what you changed, and what happened. - Strong thumbnail instincts and working knowledge of composition, contrast, typography, facial expression, and visual hierarchy. - The ability to read YouTube analytics and turn the numbers into useful editorial decisions. - Strong scripting and story-development skills, including experience using AI tools as part of a real production workflow. - Sound judgment about B-roll, pacing, music, graphics, and pattern interruptions. - A working knowledge of lighting, camera composition, teleprompter production, color correction, audio capture, and audio cleanup. - Proficiency with DaVinci Resolve, Adobe Premiere Pro, Final Cut Pro, or another professional editing platform. - Experience with tools such as Descript, Shutter Encoder, Opus Clip, Canva, Photoshop, or comparable software. - Strong organization and project-management habits. - Clear communication, sound judgment, and the confidence to recommend a better idea when a proposed topic or format is unlikely to work. - A self-directed working style. You can take ownership, meet deadlines, receive feedback, and keep improving without waiting for detailed instructions.

Preferred

• Experience in commercial real estate, investing, finance, business education, or documentary-style content. - Motion graphics or animation skills. - Experience filming executives or other subject matter experts. - Familiarity with YouTube thumbnail and title testing. - Experience managing a large library of video assets.

Benefits

• Benefits include: - Employer sponsored medical plans - Dental and vision plans, 100% employer paid - Basic term life, AD&D, and long-term disability insurance, 100% employer paid - 401(k) with company match available - Generous paid time off and paid holidays