Responsibilities

• Own the North America marketing strategy, the annual and quarterly plan, and the regional OKRs across the US and Canada, built from the global segment, brand, and channel strategy.
• Own regional registrations and regional CAC, and the forecast behind both, with a clear view of what is driving each.
• Steward the largest regional marketing investment in the business: set the efficiency bar, push for incrementality testing over last-click comfort, and reallocate when the evidence says to.
• Decide the regional priorities — which segments, industries, corridors, and customer types matter most — and make the case for them in global planning and budget allocation.
• Own the US and Canada corridor opportunity, including USD flows out of Canada, one of the largest single opportunities in the business.
• Brief the global channel teams on what North America needs, prioritise regional demand into their roadmaps, and hold the work to the standard and timing the region requires.
• Partner with the North America sales team on the business segment, translating the demand plan into pipeline support and enablement they can actually use.
• Own how Xe shows up against the competition in region — search, comparison, and review surfaces — working with the global brand and acquisition teams on comparison content and competitor conquesting.
• Direct local adaptation of campaigns, messaging, offers, and web content for North American audiences, holding the global brand line.
• Lead and develop your in-region team, and make sure their work connects into the global digital and analytics functions rather than running in isolation.

Requirements

• 7+ years in growth, performance, or regional marketing, ideally in financial services, payments, fintech, or another multi-market business.
• You have owned an acquisition number end to end — volume, CAC, and payback — at meaningful spend, and you can build a forecast and defend it.
• You are rigorous about measurement: comfortable with attribution’s limits, and experienced running incrementality or geo tests rather than trusting platform-reported numbers.
• You have delivered through a matrix, influencing peer teams and senior commercial stakeholders without direct authority over either, and you are comfortable being accountable to a functional leader while a regional P&L owner depends on your results.
• You are comfortable marketing to both business and consumer audiences, or you have a clear grasp of how differently they discover, evaluate, and buy.
• Deep working knowledge of the US market and its channel landscape; experience with Canada is a strong plus.
• You have adapted global campaigns and brand platforms into a specific market, and you have the judgment to know when a market genuinely needs an exception and when it simply wants one.
• You are a strong communicator who can put one plan in front of a Managing Director and a global channel lead and get both to commit to it, without writing two different versions of it.
• You have managed and developed a small team, and you enjoy building capability rather than only delivering output.
• Experience working with a sales team on an SME or mid-market motion is a plus.

Benefits

• Medical, Dental & Vision Insurance
• 401K Plan with Match
• Employee Stock Purchase Plan
• Paid Vacation / Sick Leave
• Hybrid Work Schedule
• Tuition Assistance
• Growth Opportunities
• Corporate gatherings, team bonding events, and much more!
• Plumm Mental Health and Wellbeing
• Volunteering day for a charity of your choice