Responsibilities

• Build, launch, and manage paid media campaigns across search, social, and other digital advertising platforms.
• Develop audience targeting, campaign structures, and lead generation strategies aligned with business objectives.
• Manage campaign budgets, bidding strategies, and daily pacing to maximize performance and efficiency.
• Conduct keyword research, audience analysis, competitor research, and campaign audits to identify optimization opportunities.
• Monitor and optimize campaign performance using key metrics such as leads, CPL, CPA, ROAS, and conversion rates.
• Create, test, and refine ad copy, creative assets, audience segments, and targeting strategies to improve results.
• Manage paid search initiatives, including keyword expansion, search term analysis, bid optimization, and Quality Score improvements.
• Manage paid social campaigns by optimizing audiences, creative performance, placements, spend allocation, and scaling opportunities.
• Partner with Marketing, Analytics, Product, and CRO teams to improve tracking, landing page performance, and conversion outcomes.
• Design and deliver performance reports, dashboards, and actionable insights to support decision-making.

Requirements

• High school diploma/GED required; bachelor's degree in marketing, Communications, Business, Information Technology, or a related field preferred.
• 3+ years of related experience in digital marketing, marketing automation, demand generation, campaign operations, or account-based marketing.
• Experience supporting B2B marketing and demand generation programs, including audience segmentation, campaign execution, performance reporting, and cross-functional campaign coordination. Strong understanding of paid media platforms and digital advertising best practices, backed by several years of hands-on experience launching, managing, optimizing, and analyzing campaign performance across multiple channels.
• Familiarity with digital advertising platforms and marketing technology tools, including Google Ads, Microsoft Advertising (Bing), LinkedIn, Meta, programmatic advertising platforms, CRM systems, and audience targeting solutions such as Demandbase preferred.

Preferred

• Google Ads, Microsoft Advertising, and/or Meta Blueprint certifications

Benefits

• medical
• dental
• vision
• disability
• life insurance
• paid time off (including Company holidays)
• tuition reimbursement
• a retirement savings plan with company match