Responsibilities

• Own the end-to-end marketing strategy for Windows on Washington, from building the plan and channel strategy through hands-on execution, accountable for both brand awareness and lead volume.
• Drive and manage the marketing budget, including allocation across channels to hit revenue targets.
• Prioritize lead generation across diverse digital channels while collaborating closely with the sales and operations teams.
• Manage all digital channels, including paid advertising, and analyze ROAS and KPI performance to inform spend decisions.
• Own Search Engine Optimization ( SEO ) and manage and evaluate website performance.
• Oversee and manage third-party agencies and vendors, setting benchmarks and holding partners accountable.
• Own brand management, including brand image, refresh initiatives, physical brand elements, voice, and messaging.
• Manage and develop one direct report.
• Build the expansion strategy and go-to-market approach for new geographic areas (DC, Virginia, and the South), accounting for regional marketing differences.
• Develop a future-state partnerships strategy, starting hyperlocal and evolving as the company grows.

Requirements

• Bachelor's degree in Marketing , Marketing Management, or related field.
• 5 or more years of experience within a marketing leadership position. R esidential service, real estate, or hospitality industry is preferred .
• Demonstrated success in a marketing leadership role, with the ability to work hands-on while collaborating across departments.
• Proven ability to build, deploy, and own an end-to-end marketing plan and optimize channels.
• Track record of driving lead generation and measuring lead quality.
• Experience managing paid media, SEO, company website, and third-party agencies or vendors.
• Strong analytical sophistication: comfortable with numbers, calculations, ROAS, and KPI interpretation, and able to translate complex data into actionable strategy.
• A growth mindset and sound judgment on strategy and financial returns.
• Excellent verbal and written communication skills to facilitate collaboration across all levels of the organization.

Benefits

• Comprehensive PTO and Holiday plan
• Dental & Vision Insurance
• 401K Safe Harbor
• Life Insurance