Responsibilities

• Partner with marketing lead, market managers, agencies, legal, product and alliance teams to create and contribute to performance marketing initiatives (concept to delivery) across different channels including digital, social, email, etc.
• Delivers marketing communications strategies, policies, standards and direction across the assigned business area.
• Support end-to-end asset creation for AI PC and attach, with insights-led value propositions and business cases that directly tie into business goals, objectives, and brand guidelines.
• Defines, writes, and tests narratives ensuring consistent execution across the mix.
• Use audience and product insights, data, and personas to develop creative briefs, that will elevate overall quality of marketing content.
• Carries out close collaboration with business and regional marketing partners to align assets, maintain accuracy, approvals, and ensure consistent messaging, for timely execution.
• Independently lead select workstreams such as playbook development, 4P integration, comms framework, HP.com landing page updates, measurement/market research, legal and claim approvals, reseller/channel enablement, etc.
• Reconcile market needs/preference/desired platforms across to ensure consistency across channels/journey: owned, earned, paid.

Requirements

• Bachelor’s degree preferred.
• 2-4 years of relevant work experience in related field; Technology industry experience a plus
• Strong project management capabilities across complex multi-stakeholder environments.
• Preferably experience in content marketing, social marketing, data led planning, digital marketing, and experiential marketing.
• Ability to analyze data and convert insights into marketing decisions and measurable impact.
• Effective Communication
• Results Orientation
• Learning Agility
• Digital Fluency
• Customer Centricity

Benefits

• HP offers a comprehensive benefits package for this position, including:  * Health insurance  * Dental insurance  * Vision insurance  * Long term/short term disability insurance  * Employee assistance program  * Flexible spending account  * Life insurance  * Generous time off policies, including;  * 4-12 weeks fully paid parental leave based on tenure  * 11 paid holidays  * Additional flexible paid vacation and sick leave (US benefits overview    [https://hpbenefits.ce.alight.com/])