CRM & Lifecycle Marketing Manager

Irvine, CA (Hybrid)

$85K/yr – $95K/yrMid Level3+ years expFull time

Posted 3 hrs ago

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Job Summary

Own and optimize CRM and marketing automation across Salesforce and Marketing Cloud, leading nurture programs, segmentation, and funnel improvements while partnering with sales and analytics to drive engagement and conversions.

Lead nurture campaigns, lifecycle campaigns, and automation workflows
Develop audience segmentation and personalization strategies
Build dashboards and reporting to inform leadership

Job Description

Responsibilities

Manage and optimize Salesforce and Salesforce Marketing Cloud
Build, launch, and optimize lead nurture campaigns and lifecycle marketing workflows
Create and maintain audience segmentation strategies to improve personalization and conversion performance
Monitor CRM health, lead routing, automation logic, and campaign performance
Maintain data accuracy, consistency, and CRM integrity across systems
Develop nurture sequences for long sales cycles and high-consideration customer journeys
Optimize lead scoring, lead stages, and conversion pathways
Partner with sales and marketing teams to improve lead handoff and funnel efficiency
Identify opportunities to increase engagement, conversion rates, and customer retention through automation and personalization
Support website migrations and CRM-related integrations

Requirements

3+ years of hands-on CRM management experience
Experience with Salesforce and Salesforce Marketing Cloud
Proven success building and managing:
Lead nurture sequences
Marketing automation workflows
Lifecycle campaigns
Customer journey strategies across multiple touchpoints
Experience supporting businesses with long sales cycles and high-consideration purchases
Experience supporting website migrations and CRM integrations
Strong understanding of lead management, segmentation, automation logic, and reporting

Preferred

Experience in hospitality, weddings, events, luxury services, travel, or related industries
Experience supporting multi-location or enterprise organizations
Familiarity with paid media attribution and customer acquisition funnels
Experience collaborating with web development and analytics teams
Knowledge of CRM best practices, data governance, and lifecycle strategy

Benefits

Medical, dental, vision, life, accident, and supplemental benefits, plus a company-funded Health Reimbursement Account
401(k) with company match
Paid time off, paid holidays, and sick leave
A collaborative, fast-paced culture where initiative is recognized and growth is encouraged
A workplace that 90% of our full-time team members recommend to others