Responsibilities

• Manage and update website content using content management systems.
• Develop and execute paid advertising campaigns across platforms including Google Ads, Facebook Advertising, and social media channels to increase brand visibility and lead generation
• Utilize SEO tools and conduct keyword research to enhance organic search rankings and improve website traffic
• Implement conversion optimization strategies by analyzing web analytics data with tools like Google Analytics and Google Tag Manager to improve user experience and increase engagement
• Design compelling graphics and visual contents such as flyers and website updates
• Coordinate email marketing campaigns leveraging marketing automation platforms to nurture leads and communicate effectively with target audiences

Requirements

• Proven experience with digital marketing tools including SEO tools, Google Ads, Facebook Advertising, Google Analytics, SEM (Search Engine Marketing), and Google AdWords
• Strong proficiency in website management platforms such as WordPress and content management systems (CMS)
• Technical skills in HTML, CSS, JavaScript, SQL are highly desirable for website updates and troubleshooting
• Demonstrated ability in content creation, copywriting, graphic design, and social media management to craft engaging narratives across multiple channels
• Familiarity with web analytics reporting techniques to interpret data for continuous improvement of marketing campaigns
• Experience with paid advertising campaign management across various digital platforms with a focus on performance marketing strategies
• Knowledge of e-commerce platforms and online sales funnels to support business growth initiatives
• Excellent communication skills combined with the ability to collaborate effectively within a team environment
• A proactive mindset with strong organizational skills capable of managing multiple projects simultaneously

Benefits

• Flexible schedule