WordPress & Local SEO Specialist

San Antonio, TX (On-site)

$55K/yr – $85K/yrMid Level3+ years expFull time

Posted 1 month ago

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Job Summary

Own and scale the local WordPress franchise web estate end-to-end, blending site ops, on-page and technical SEO, and performance fixes across 150+ locations to boost local visibility and lead flow.

  • Website Operations: govern WordPress updates, theme builders, templates, and consistent structure across multi-location sites.
  • Local and Technical SEO: implement location pages, schema, redirects, page speed, mobile optimization, and on-page optimization for local search.
  • Performance and Collaboration: monitor health, analytics, and partner with marketing leadership on landing pages and growth initiatives.

Job Description

Responsibilities

  • Build, update, and maintain WordPress websites using Kadence, Divi, and existing website templates
  • Manage and optimize a portfolio of 150+ local franchise websites
  • Implement Local SEO strategies for individual markets and location-based websites
  • Optimize website pages for local search visibility, including page titles, meta descriptions, headings, internal links, image optimization, and location-based content
  • Improve website performance, page speed, mobile usability, and Core Web Vitals
  • Maintain website structure and content consistency across multiple franchise locations
  • Implement and maintain schema markup and other technical SEO best practices
  • Monitor website health, plugin updates, theme updates, security items, broken links, redirects, and technical issues
  • Troubleshoot WordPress issues and provide technical support to the marketing team as needed
  • Collaborate with marketing and leadership on website improvements, SEO initiatives, landing pages, and digital growth projects

Requirements

  • 3–5 years of professional WordPress experience
  • Strong working knowledge of Local SEO and on-page SEO
  • Experience using WordPress theme builders such as Kadence, Divi, Elementor, or similar tools
  • Understanding of technical SEO, schema markup, redirects, site structure, page speed, and mobile optimization
  • Experience managing multiple websites, location pages, franchise websites, or multi-location SEO campaigns preferred
  • Comfortable working with plugins, updates, templates, forms, tracking scripts, and website troubleshooting
  • Basic understanding of HTML, CSS, and how to make front-end website updates inside WordPress
  • Ability to manage multiple projects, prioritize requests, and stay organized
  • Strong communication skills and the ability to explain website or SEO issues clearly
  • Must be able to work in-office in San Antonio, TX, Monday through Friday from 9:00 AM to 5:00 PM
  • Remote applicants, freelance applicants, hybrid applicants, and agencies will not be considered

Preferred

  • Experience with franchise, multi-location, or service-area business websites
  • Experience with Google Business Profiles and local search ranking factors
  • Experience with GA4, Google Search Console, SEMrush, Ahrefs, or similar SEO tools
  • Experience with website speed optimization and Core Web Vitals
  • Experience with WordPress hosting platforms such as WP Engine
  • Experience creating or optimizing landing pages for lead generation
  • Familiarity with tracking forms, phone calls, UTMs, pixels, and conversion tracking

Benefits

  • 401(k)
  • 401(k) matching
  • Competitive salary
  • Free uniforms
  • Opportunity for advancement
  • Paid time off
  • Training & development
Made In The Shade logo

Made In The Shade

Made in the Shade is a leading franchise system providing custom window treatments in North America. Our franchisees are dedicated to delivering high-quality products and exceptional customer service while creating beautiful, functional spaces for their customers.As one of the few remaining family-owned franchise systems, we are dedicated to providing world-class support to our Made in the Shade franchise owners. Our brand has won numerous awards including:•Entrepreneur’s Franchise 500 Top North American Franchising Companies•Entrepreneur’s 150 Strongest Growing Franchises•Entrepreneur’s Top 150 Home-Based & Mobile Franchises

Founded in 2004
San Antonio, Texas, USA
71 employees (4 in marketing)

Traffic Signals

Monthly Visitors
5.5K
Traffic Source Mix
Search
55%
Direct
27.2%
Referral
5.1%
Social
11.5%
Paid
1.1%

Headcount Trend

Current headcount: ~71

Marketing Team

Marketing Team Size
2 (3% of company)