Senior Manager, Global SEO & AEO

USA (Remote)

$96K/yr – $154K/yrSenior Level6+ years expFull time

Posted 22 hrs ago

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Job Summary

Own and lead the global SEO and AEO program, driving technical, content, and cross-functional initiatives across multilingual regions to grow organic performance and ensure compliant, governance-focused execution.

Defines KPIs, dashboards, and reporting to track impact
Partners with Marketing, IT, Product, Communications, and regional teams to embed best practices

Job Description

Responsibilities

Strategic Leadership: Develop and execute the global SEO and AEO strategy aligned with business objectives, digital transformation goals, and market expansion plans.
Innovation & Best Practices: Stay ahead of industry trends, algorithm updates, and emerging answer engine technologies (e.g., Google SGE, Bing Copilot, voice assistants). Proactively pilot new approaches to maintain competitive advantage.
Cross-Functional Collaboration: Partner with Marketing, IT, Product, Communications, and Regional teams to embed SEO & AEO best practices in all content, product launches, and customer touchpoints.
Technical SEO Oversight: Direct enterprise-level technical SEO initiatives, including site architecture, schema markup, crawl optimization, international SEO (hreflang, localization), and Core Web Vitals.
Content Optimization: Guide content strategy to maximize organic reach, featured snippets, and answer box placements. Oversee keyword research, topic clustering, and content gap analysis for global audiences.
Data-Driven Decision Making: Establish KPIs, dashboards, and reporting frameworks. Leverage analytics to measure performance, inform strategy, and communicate impact to executive leadership.
Regional Leadership & Development: Develop global frameworks to enable each market region to implement SEO & AEO best practices.
Governance & Compliance: Ensure all SEO/AEO activities comply with global privacy regulations, brand guidelines, and accessibility standards.
Provide structured feedback loops to global analytics and digital platform teams.
Support larger Digital COE Team initiatives and perform other duties as assigned.

Requirements

Bachelor’s or Master’s degree in Marketing, Digital Strategy, Computer Science, or related field.
6+ years of progressive SEO experience, with at least 2-3 years leading SEO programs at a large, multinational organization or agency, including experience managing direct reports or cross-functional teams.
Strong analytical and problem-solving skills; proficiency in enterprise SEO tools (e.g., SEMrush, Conductor/BrightEdge, Screaming Frog, Google Search Console).
Proven track record of driving organic growth and innovation at scale, ideally within consumer products sectors.
Deep understanding of technical SEO, content optimization, and the evolving answer engine ecosystem.
Experience managing large-scale, multilingual, and multi-brand digital portfolios.

Benefits

Medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement in addition to programs & benefits in support of your well-being.
Discounts on Stanley Black & Decker tools and other partner programs.

Stanley Black & Decker, Inc.

3.4 Glassdoor

For the builders and protectors, for the makers and explorers, for those shaping and reshaping our world through hard work and inspiration, Stanley Black & Decker provides the tools and innovative solutions you can trust to get the job done—and we have since 1843.You repair your home and car with the tools we provide. Your car and your phone are secured with our fasteners. And the roads you drive on, the bridges you cross, the energy you consume, all of these most likely came to you via one of our infrastructure systems.We join forces to bring together the best of the best to create practical, meaningful products and services that make life easier—empowering people to do better, safer, more significant work. Innovation and excellence have powered our success, but we know there’s more we can do for the world and those who make it. Across our businesses, we’re investing in breakthrough innovation and digital excellence, striving for outperformance and increasing our focus on social responsibility.We define success as: delivering value to our customers, colleagues and communities. Our commitment to quality, safety and sustainability helps us on our path to becoming the type of uniquely human-centered global industrial company that keeps every stakeholder in mind, while helping to make the world better.

New Britain, Connecticut, USA

29K employees (1,719 in marketing)

www.stanleyblackanddecker.com

61% recommend to a friend

60% CEO approval