Word Press Web Developer and Social Media Specialist

Watertown, CT (Hybrid)

$65K/yr – $85K/yrMid Level2+ years expFull time

Posted 13 days ago

Job Summary

Own the website optimization, SEO, and content strategy for American Rooter, leading WordPress/Elementor improvements, Yoast and schema, local SEO, and social media content creation.

  • Drive site performance enhancements across WordPress/Elementor and asset optimization.
  • Own SEO strategy, structured data, and local signals for service pages and map presence.
  • Lead social media content creation to grow local home-owner audience.

Job Description

Responsibilities

  • Website Optimization & Development (WordPress / Elementor)
  • Audit and overhaul our existing Elementor layout to improve mobile/desktop page speed and eliminate layout shifts.
  • Identify, isolate, and remediate render-blocking CSS and JavaScript files.
  • Remove bloated, non-SVG icon libraries and replace them with efficient, inline SVGs to optimize the asset delivery pipeline.
  • Maintain absolute plugin, theme, and WordPress core security and database cleanliness.
  • Technical & Local SEO Management
  • Take full ownership of Yoast SEO optimization, ensuring flawless configuration, structured schema data, and semantic keyword layout across all service pages.
  • Execute an assertive organic search ranking strategy to dominate competitive plumbing and rooter keywords in our service radius.
  • Monitor, diagnose, and maintain flawless site indexation using Google Search Console and Google Analytics 4 (GA4).
  • Optimize our local Map Pack signals and sync local business listing signals with our on-site content.

Requirements

  • REQUIRED SKILLS & QUALIFICATIONS
  • WordPress Expertise: Minimum 3-5 years of verifiable experience managing, developing, and optimizing production WordPress websites.
  • Page Speed Mastery: Deep understanding of Core Web Vitals, critical rendering paths, CSS/JS minification, caching mechanisms, and SVG asset utilization.
  • Builder Experience: Professional proficiency with Elementor Pro (including custom skinning, template configuration, and asset control options).
  • SEO Competency: Demonstrable success climbing organic search rankings, utilizing Yoast SEO, diagnosing crawl errors, and tracking keywords.
  • Creative Eye: Experience managing corporate or small-business Facebook/Instagram channels with high-quality media asset editing.
  • Proximity: Ability to work in our Watertown, CT office on a hybrid schedule (specific on-site days to be determined).
  • Education: -High School Diploma or (GED) equivalent required -Bachelor’s degree preferred -Various Mix of Certifications Desired

Preferred

  • Bachelor’s degree preferred
  • Various Mix of Certifications Desired
  • Google Analytics 4 (GA4) Certification
  • Semrush SEO Toolkit or Technical SEO Certification
  • Yoast SEO WordPress Certification
  • Google Project Management / IT Automation (or any specialized web performance badge)
  • W3C (World Wide Web Consortium) Front-End Web Developer Certificate
  • HubSpot CMS For Developers Certification

Benefits

  • Full Time
  • Flexible hybrid work schedule (remote days mixed with collaborative on-site days)
  • Casual, team-oriented working environment
  • 8 Hour Standard Shift unless specified
  • Weekly Pay Schedule
  • Direct Deposit
  • 1.5x Overtime Pay
  • 401K
  • 401K match
  • Health Insurance

Salaries

Posted range

$65K/yr – $85K/yr

Taken straight from the job posting.

See all American Rooter LLC salaries

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Word Press Web Developer and Social Media Specialist

American Rooter LLC · Watertown, CT · Hybrid