Associate Director, Social Media Management

Salt Lake City, UT (On-site)

$80K/yr – $90K/yrDirector/Executive10+ years expFull time

Posted 4 hrs ago

Job Summary

Own and execute the Universitys social media strategy and annual roadmaps while leading a cross-functional team to produce audience-focused storytelling and integrated campaigns across branding, enrollment, and engagement.

Own and execute the Universitys social media strategy and annual roadmaps.
Lead a cross-functional team to produce audience-focused storytelling and integrated campaigns.

Job Description

Responsibilities

Develop and execute the University's comprehensive social media strategy across institutional platforms.
Establish long-term strategic priorities that support brand awareness, enrollment, fundraising, research visibility, athletics, student engagement, and reputation management.
Identify emerging trends, technologies, and audience behaviors to ensure the University remains an innovative leader in higher education social media.
Develop annual social media roadmaps aligned with institutional objectives.
Ensure social media initiatives support integrated brand and marketing campaigns across digital marketing, web, email, video, and traditional media.
Direct, manage, mentor, and develop a team of social media professionals responsible for content creation, publishing, community management, and campaign execution.
Establish clear goals, expectations, performance metrics, and professional development opportunities.
Conduct hiring, coaching, performance evaluations, and team development efforts.
Foster a collaborative, innovative, and data-informed team culture.
Manage workloads and prioritize initiatives across multiple concurrent projects.

Requirements

EQUIVALENCY STATEMENT: 1 year of higher education can be substituted for 1 year of directly related work experience (Example: bachelor's degree = 4 years of directly related work experience).
Associate Director, Social Media Management: Requires a bachelor's (or equivalency) + 10 years or a master's (or equivalency) + 8 years of directly related work experience.

Preferred

Experience leading enterprise social media strategy for a complex organization, preferably in the higher-ed space.
Demonstrated success managing high-performing creative or digital teams.
Experience developing integrated marketing campaigns across paid, owned, and earned channels.
Strong understanding of audience segmentation, content strategy, and digital storytelling.
Experience managing social advertising budgets.
Knowledge of accessibility standards and inclusive digital communications.
Experience using enterprise analytics platforms and social listening tools.
Exceptional communication, collaboration, and executive presentation skills.
Experience working within higher education, healthcare, government, or similarly complex organizations preferred.

University of Utah

The University of Utah, located in Salt Lake City in the foothills of the Wasatch Mountains, is the flagship institution of higher learning in Utah. Founded in 1850, it serves over 31,000 students from across the U.S. and the world. With over 72 major subjects at the undergraduate level and more than 90 major fields of study at the graduate level, including law and medicine, the university prepares students to live and compete in the global workplace. Known for its proximity to seven world-class ski resorts within 40 minutes of campus, the U encourages an active, holistic lifestyle, innovation and collaborative thinking to engage students, faculty and business leaders.The University of Utah became a member of the PAC-12 conference in July 2011.Technology and CommercializationThe University of Utah is tops in the country for creating start-up companies from university research, according to a ranking by the Association of University Technology Managers (AUTM). See http://unews.utah.edu/news_releases/u-of-utah-no-1-for-startups for more information.Forbes magazine’s recent ranking of the “Best States for Business” pointed to “an educated labor force” as a big reason Utah came in at number one. The U supplies many of the employees for companies that keep expanding their operations in Utah, such as Goldman Sachs, Adobe, Omniture, Oracle, Ebay and many others. http://pac12info.utah.edu/commercialization-of-innovation/HealthcareUniversity of Utah Health Care recently ranked first in the nation in a prestigious national study. The University Health System Consortium’s 2010 Quality and Accountability Study compared 98 of the nation’s top academic medical centers and ranked them based on core quality measures, patient safety indicators, mortality rates, re-admission rates, and patient satisfaction scores. See more about University of Utah Health Care at http://healthcare.utah.edu/index.php

Salt Lake City, Utah, USA

12K employees (464 in marketing)

utah.edu